Question 1

Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users are referred to as a

Accepted Answer

A)  marketing channel.
B)  parallel distribution.
C)  retailer.
D)  wholesaler.
E)  distributor.F) C) and D)
G) D) and E)

Question 2

Horizontal conflict refers to conflict that occurs between

Accepted Answer

A)  two different levels in a marketing channel.
B)  members of upper management who make the marketing channel decisions and lower management who must implement these decisions.
C)  two producers of the same product vying for the same distribution channel members.
D)  two members in the same level of a marketing channel.
E)  a firm's and its customers' goals.F) All of the above
G) A) and E) D

Question 3

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: consistent lead time,complete delivery,and __________.

Accepted Answer

A)  honest and accurate pricing
B)  quality products
C)  a well-informed delivery staff
D)  product warranties
E)  safe deliveryF) B) and D)
G) A) and B)

Question 4

What specific decision areas are associated with the flow of goods and together make up total logistics cost?

Accepted Answer

Total logistics cost includes expenses associated with at least six decision areas: (1)transportation, (2)materials handling and warehousing, (3)inventory, (4)stockouts (being out of inventory), (5)order processing,and (6)return products handling.See Figure 12-9 in the textbook.

Question 5

A __________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers,who carbonate it,and market the finished product to retailers.

Accepted Answer

A)  service-sponsored franchise system
B)  service-sponsored retail franchise system
C)  manufacturer-sponsored wholesale franchise system
D)  manufacturer-sponsored retail franchise system
E)  administered vertical marketing systemF) B) and E)
G) None of the above

Question 6

Kraft Foods distributes Starbucks coffee in U.S.supermarkets and internationally using __________.

Accepted Answer

A)  multi-channel distribution
B)  a direct marketing channel
C)  a cooperative distribution channel
D)  a strategic channel alliance
E)  a dual distribution agreementF) A) and B)
G) A) and C)

Question 7

IBM has set about to build a single __________ that would handle raw material procurement,manufacturing,logistics,customer support,order entry,and customer fulfillment across all of IBM-something that had never been done before.

Accepted Answer

A)  integrated supply chain
B)  extranet computer system
C)  customer service department
D)  intranet supply network system
E)  global procurement networkF) A) and C)
G) B) and E)

Question 8

An intermediary who sells to other intermediaries,usually to retailers in consumer markets,is referred to as a(n) __________.

Accepted Answer

A)  broker
B)  agent
C)  retailer
D)  distributor
E)  wholesalerF) None of the above
G) All of the above

Question 9

The three degrees of distribution density are

Accepted Answer

A)  intensive,extensive,and selective.
B)  extensive,concentrated,and selective.
C)  intensive,exclusive,and selective.
D)  extensive,pervasive,and concentrated.
E)  concentrated,exclusive,and intensive.F) B) and E)
G) A) and D)

Question 10

Which of the following statements regarding supply chains is most accurate?

Accepted Answer

A)  The best supply chain is the one that is consistent with the needs of the customer segment being served and complements a company's marketing strategy.
B)  The most common form of supply chain is the collaborative-response efficiency strategy.
C)  In order for a supply chain to work effectively,key decisions should be made by a third-party logistics provider.
D)  The longer the supply chain,the greater the economies of scale and the better the profit margin.
E)  Supply chains should consider the needs of suppliers,provided those needs are consistent with marketing strategies.F) All of the above
G) A) and D)

Question 11

Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store.He is the ultimate consumer in a pipeline from the producer through intermediaries,including the clothing store.This pipeline is actually a

Accepted Answer

A)  marketing tunnel.
B)  consumer market.
C)  marketing channel.
D)  transactional conduit.
E)  distribution matrix.F) A) and B)
G) A) and C)

Question 12

What is a channel captain? What is its function and how does it accomplish this?

Accepted Answer

Because channels consist of independent ...

Question 13

What is the first step in choosing the right supply chain?

Accepted Answer

A)  understand the supply chain
B)  develop a list of qualified channel members
C)  enumerate logistics specifications
D)  compare multiple-channel alternatives
E)  understand the customerF) A) and D)
G) A) and E)

Question 14

A supply chain refers to

Accepted Answer

A)  the sequence of firms that performs activities required to create and deliver a product or service to ultimate consumers or industrial users.
B)  an inventory management system where the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items.
C)  mathematical formulas and calculations used in determining product volume and demand in order to generate the greatest revenue at the lowest cost.
D)  activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost.
E)  a specialized intermediary in the distribution chain responsible for the coordination of all production schedules.F) None of the above
G) A) and B)

Question 15

UMD12: Channel Sales and Profit Marketing Dashboard
-Which of the channels shown in the UMD12: Channel Sales and Profit Marketing Dashboard above represents the most sales for a particular furniture manufacturer?

Accepted Answer

A)  independent furniture stores
B)  furniture store chains
C)  department store chains
D)  mass merchandisers
E)  none of the aboveF) B) and D)
G) C) and E)

Question 16

Which statement regarding efficient supply chains is most accurate?

Accepted Answer

A)  Efficient supply chains use common platforms and common components across several products.
B)  Efficient supply chains rely on large geographically dispersed inventory warehouses.
C)  Efficient supply chains traditionally use expensive,but faster,modes of transportation.
D)  Efficient supply chains may utilize cross-docking.
E)  Efficient supply chains emphasize economies of scale by increasing the variety of system configurations offered.F) B) and E)
G) A) and B) D

Question 17

Channels are typically designed to satisfy one or more of four consumer interests.What are they and why are they important?

Accepted Answer

A consideration in channel design is gai...

Question 18

Vertical conflict refers to conflict that occurs between

Accepted Answer

A)  two members in the same level of a marketing channel.
B)  two different levels in a marketing channel.
C)  members of upper management who make the marketing channel decisions and lower management who must implement these decisions.
D)  a firm's and its customers' goals.
E)  two producers of the same product vying for the same distribution channel members.F) B) and E)
G) A) and B)

Question 19

There are three degrees of distribution-one of these being intensive distribution.What is the extreme opposite of this degree of density?

Accepted Answer

A)  exhaustive distribution
B)  thorough distribution
C)  exclusive distribution
D)  selective distribution
E)  concentrated distributionF) A) and E)
G) B) and C)

Question 20

Figure 12-2
-Intermediaries perform three basic functions.According to Figure 12-2 above,"C" represents a(n) __________.

Accepted Answer

A)  transactional function
B)  facilitating function
C)  middleman function
D)  logistical function
E)  operational functionF) A) and E)
G) B) and C)

Exam 12: Managing Marketing Channels and Supply Chains

Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users are referred to as a

Correct Answer
verified

Horizontal conflict refers to conflict that occurs between

Correct Answer
verified
D

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: consistent lead time,complete delivery,and __________.

Correct Answer
verified

What specific decision areas are associated with the flow of goods and together make up total logistics cost?

A __________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers,who carbonate it,and market the finished product to retailers.

Correct Answer
verified

Kraft Foods distributes Starbucks coffee in U.S.supermarkets and internationally using __________.

Correct Answer
verified

IBM has set about to build a single __________ that would handle raw material procurement,manufacturing,logistics,customer support,order entry,and customer fulfillment across all of IBM-something that had never been done before.

Correct Answer
verified

An intermediary who sells to other intermediaries,usually to retailers in consumer markets,is referred to as a(n) __________.

Correct Answer
verified

The three degrees of distribution density are

Correct Answer
verified

Which of the following statements regarding supply chains is most accurate?

Correct Answer
verified

Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store.He is the ultimate consumer in a pipeline from the producer through intermediaries,including the clothing store.This pipeline is actually a

Correct Answer
verified

What is a channel captain? What is its function and how does it accomplish this?

Correct Answer
verified
Because channels consist of independent ...
View Answer

What is the first step in choosing the right supply chain?

Correct Answer
verified

A supply chain refers to

Correct Answer
verified

UMD12: Channel Sales and Profit Marketing Dashboard -Which of the channels shown in the UMD12: Channel Sales and Profit Marketing Dashboard above represents the most sales for a particular furniture manufacturer?

Correct Answer
verified

Which statement regarding efficient supply chains is most accurate?

Correct Answer
verified
D

Channels are typically designed to satisfy one or more of four consumer interests.What are they and why are they important?

Correct Answer
verified
A consideration in channel design is gai...
View Answer

Vertical conflict refers to conflict that occurs between

Correct Answer
verified

There are three degrees of distribution-one of these being intensive distribution.What is the extreme opposite of this degree of density?

Correct Answer
verified

Figure 12-2 -Intermediaries perform three basic functions.According to Figure 12-2 above,"C" represents a(n) __________.

Correct Answer
verified

Exam 12: Managing Marketing Channels and Supply Chains

Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users are referred to as a

Correct AnswerverifiedShow Answer

Horizontal conflict refers to conflict that occurs between

Correct AnswerverifiedD

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: consistent lead time,complete delivery,and __________.

Correct AnswerverifiedShow Answer

What specific decision areas are associated with the flow of goods and together make up total logistics cost?

A __________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers,who carbonate it,and market the finished product to retailers.

Correct AnswerverifiedShow Answer

Kraft Foods distributes Starbucks coffee in U.S.supermarkets and internationally using __________.

Correct AnswerverifiedShow Answer

IBM has set about to build a single __________ that would handle raw material procurement,manufacturing,logistics,customer support,order entry,and customer fulfillment across all of IBM-something that had never been done before.

Correct AnswerverifiedShow Answer

An intermediary who sells to other intermediaries,usually to retailers in consumer markets,is referred to as a(n) __________.

Correct AnswerverifiedShow Answer

The three degrees of distribution density are

Correct AnswerverifiedShow Answer

Which of the following statements regarding supply chains is most accurate?

Correct AnswerverifiedShow Answer

Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store.He is the ultimate consumer in a pipeline from the producer through intermediaries,including the clothing store.This pipeline is actually a

Correct AnswerverifiedShow Answer

What is a channel captain? What is its function and how does it accomplish this?

Correct AnswerverifiedBecause channels consist of independent ...View AnswerShow Answer

What is the first step in choosing the right supply chain?

Correct AnswerverifiedShow Answer

A supply chain refers to

Correct AnswerverifiedShow Answer

UMD12: Channel Sales and Profit Marketing Dashboard -Which of the channels shown in the UMD12: Channel Sales and Profit Marketing Dashboard above represents the most sales for a particular furniture manufacturer?

Correct AnswerverifiedShow Answer

Which statement regarding efficient supply chains is most accurate?

Correct AnswerverifiedD

Channels are typically designed to satisfy one or more of four consumer interests.What are they and why are they important?

Correct AnswerverifiedA consideration in channel design is gai...View AnswerShow Answer

Vertical conflict refers to conflict that occurs between

Correct AnswerverifiedShow Answer

There are three degrees of distribution-one of these being intensive distribution.What is the extreme opposite of this degree of density?

Correct AnswerverifiedShow Answer

Figure 12-2 -Intermediaries perform three basic functions.According to Figure 12-2 above,"C" represents a(n) __________.

Correct AnswerverifiedShow Answer

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D

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Because channels consist of independent ...
View Answer

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D

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A consideration in channel design is gai...
View Answer

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