Question 1

Pepsi offers one free pack of Doritos chips for every ten cases of Diet Pepsi purchased. This is an example of a:

Accepted Answer

A)  merchandise allowance
B)  case allowance
C)  finance allowance
D)  functional allowanceE) A) and D)
F) A) and C)

Question 2

All of the following are correct statements about contests, EXCEPT:

Accepted Answer

A)  they encourage new product trial.
B)  they obtain a list of names and addresses.
C)  online contests are often highly interactive.
D)  they increase consumer purchases.E) None of the above
F) B) and C)

Question 3

Theatre tests:

Accepted Answer

A)  use electronic devices for questionnaires during or after consumers view a TV advertisement to measure viewer response or feelings.
B)  present consumers with a sample of a product and several different advertisements for the product. They are asked to select the one they think is most effective and explain why.
C)  present a panel of consumers with an ad and ask for their reactions concerning the ad's effectiveness, appeal, etc.
D)  present a panel of consumers with an ad for a limited period of time. The ad is then removed, and the respondents are asked to recall as much pertinent information as possible.E) A) and C)
F) C) and D)

Question 4

An advertisement in the North American Hunter magazine shows the Chevrolet S-Series pickup. The ad headline proclaims, "Just Thought We'd Reinvent the Wheel. Starting With the Door." The advertisement emphasizes the truck's newest feature, a third door designed to let passengers enter the extended cab more easily. The ad copy states that the new Chevy truck is the only compact pickup to offer a third door. The advertisement is an example of a(n) _________advertisement.

Accepted Answer

A)  reminder institutional
B)  reminder product
C)  informational product
D)  informational institutionalE) A) and B)
F) B) and D)

Question 5

The headline of a General Motors advertisement in the Reader's Digest magazine reads, "I believe these kids will make great engineers. Now I've got to make them believe it." The ad shows an engineer surrounded by seven young people. The ad copy talks about how General Motors believes the more the company puts into the
Community, the more society will get out of the community. This advertisement is an example of a(n) :

Accepted Answer

A)  competitive institutional advertisement.
B)  competitive product advertisement.
C)  advocacy institutional advertisement.
D)  advocacy product advertisement.E) A) and C)
F) A) and D)

Question 6

An ad for Campbell's soup reads, "We haven't changed that great taste your family has always loved." This is an example of _________advertising.

Accepted Answer

A)  informative
B)  reminder
C)  comparativ e
D)  persuasiveE) A) and C)
F) B) and D)

Question 7

Reasons for using the Online as an advertising medium include each of the following EXCEPT:

Accepted Answer

A)  the way that the ads can link customers and advertisers.
B)  its ability to use animation.
C)  it reaches 99 percent of the homes in Canada
D)  its video and audio capabilities.E) B) and C)
F) All of the above

Question 8

With respect to objectives, advantages, and disadvantages, what are the differences between loyalty programs and rebates?

Accepted Answer

Loyalty programs and rebates are both ma...

Question 9

For marketers, the primary objective of coupons is to:

Accepted Answer

A)  encourage new product trial.
B)  increase trial and retaliate against competitor's actions.
C)  encourage present customers to buy more, and minimize brand switching behaviour.
D)  stimulate demand.E) A) and B)
F) B) and C)

Question 10

The California Pistachio Growers Association has an ongoing ad campaign in which it encourages people to think of pistachios when they think of good times and good friends. The goal of the ad is to increase consumption of pistachio nuts. The ads are examples of _________ads.

Accepted Answer

A)  competitive institutional
B)  competitive product
C)  pioneering product
D)  advocacyE) None of the above
F) All of the above

Question 11

With respect to objectives, advantages, and disadvantages, what are the differences between product placements and point-of-purchase displays?

Accepted Answer

Product placements and point-of-purchase...

Question 12

TB Figure 1
 
-In the TB Figure 1, alternative "B" is the definition for which of the following?

Accepted Answer

A)  A limited-service agency
B)  An in-house agency
C)  A media agency
D)  A full-service agencyE) A) and B)
F) A) and C)

Question 13

Which market is the largest for product placement?

Accepted Answer

A)  Europe
B)  China
C)  Canada
D)  United StatesE) None of the above
F) A) and C)

Question 14

Many commercials that use sex appeals gain the attention of the audience, but they:

Accepted Answer

A)  have little impact on how consumers think, feel, or act.
B)  do not appeal to either men or women.
C)  wear out quickly, boring the consumer.
D)  contain no information to help consumers.E) B) and C)
F) A) and D)

Exam 17: Advertising, Sales Promotion, and Public Relations

Correct Answer
verified

An ad for Campbell's soup reads, "We haven't changed that great taste your family has always loved." This is an example of _________advertising.

Correct Answer
verified

The California Pistachio Growers Association has an ongoing ad campaign in which it encourages people to think of pistachios when they think of good times and good friends. The goal of the ad is to increase consumption of pistachio nuts. The ads are examples of _________ads.

Correct Answer
verified

Correct Answer
verified

Theatre tests:

Correct Answer
verified

For marketers, the primary objective of coupons is to:

Correct Answer
verified

TB Figure 1 -In the TB Figure 1, alternative "B" is the definition for which of the following?

Correct Answer
verified

Many commercials that use sex appeals gain the attention of the audience, but they:

Correct Answer
verified

With respect to objectives, advantages, and disadvantages, what are the differences between loyalty programs and rebates?

Correct Answer
Answered by ExamLex AI
Loyalty programs and rebates are both ma...
View Answer

Pepsi offers one free pack of Doritos chips for every ten cases of Diet Pepsi purchased. This is an example of a:

Correct Answer
verified

Reasons for using the Online as an advertising medium include each of the following EXCEPT:

Correct Answer
verified

Which market is the largest for product placement?

Correct Answer
verified

All of the following are correct statements about contests, EXCEPT:

Correct Answer
verified

With respect to objectives, advantages, and disadvantages, what are the differences between product placements and point-of-purchase displays?

Correct Answer
Answered by ExamLex AI
Product placements and point-of-purchase...
View Answer

Exam 17: Advertising, Sales Promotion, and Public Relations

Correct AnswerverifiedShow Answer

An ad for Campbell's soup reads, "We haven't changed that great taste your family has always loved." This is an example of _________advertising.

Correct AnswerverifiedShow Answer

The California Pistachio Growers Association has an ongoing ad campaign in which it encourages people to think of pistachios when they think of good times and good friends. The goal of the ad is to increase consumption of pistachio nuts. The ads are examples of _________ads.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Theatre tests:

Correct AnswerverifiedShow Answer

For marketers, the primary objective of coupons is to:

Correct AnswerverifiedShow Answer

TB Figure 1 -In the TB Figure 1, alternative "B" is the definition for which of the following?

Correct AnswerverifiedShow Answer

Many commercials that use sex appeals gain the attention of the audience, but they:

Correct AnswerverifiedShow Answer

With respect to objectives, advantages, and disadvantages, what are the differences between loyalty programs and rebates?

Correct AnswerAnswered by ExamLex AILoyalty programs and rebates are both ma...View AnswerShow Answer

Pepsi offers one free pack of Doritos chips for every ten cases of Diet Pepsi purchased. This is an example of a:

Correct AnswerverifiedShow Answer

Reasons for using the Online as an advertising medium include each of the following EXCEPT:

Correct AnswerverifiedShow Answer

Which market is the largest for product placement?

Correct AnswerverifiedShow Answer

All of the following are correct statements about contests, EXCEPT:

Correct AnswerverifiedShow Answer

With respect to objectives, advantages, and disadvantages, what are the differences between product placements and point-of-purchase displays?

Correct AnswerAnswered by ExamLex AIProduct placements and point-of-purchase...View AnswerShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
Answered by ExamLex AI
Loyalty programs and rebates are both ma...
View Answer

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
Product placements and point-of-purchase...
View Answer