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A consumer's willingness to pay directly measures


A) the extent to which advertising and other external forces have influenced the consumer's preferences.
B) the cost of a good to the buyer.
C) how much a buyer values a good.
D) consumer surplus.

E) None of the above
F) A) and C)

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Consumer surplus is the amount a buyer actually has to pay for a good minus the amount the buyer is willing to pay for it.

A) True
B) False

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Figure 7-18 Figure 7-18   -Refer to Figure 7-18.If 40 units of the good are being bought and sold,then A)  the marginal cost to sellers is equal to the marginal value to buyers. B)  the marginal value to buyers is greater than the marginal cost to sellers. C)  the marginal cost to sellers is greater than the marginal value to buyers. D)  producer surplus would be greater than consumer surplus. -Refer to Figure 7-18.If 40 units of the good are being bought and sold,then


A) the marginal cost to sellers is equal to the marginal value to buyers.
B) the marginal value to buyers is greater than the marginal cost to sellers.
C) the marginal cost to sellers is greater than the marginal value to buyers.
D) producer surplus would be greater than consumer surplus.

E) None of the above
F) A) and B)

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If Darby values a soccer ball at $50,and she pays $40 for it,her consumer surplus is $90.

A) True
B) False

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Table 7-11 Table 7-11    -Refer to Table 7-11.Both the demand curve and the supply curve are straight lines.At equilibrium,consumer surplus is A)  $24. B)  $36. C)  $42. D)  $48. -Refer to Table 7-11.Both the demand curve and the supply curve are straight lines.At equilibrium,consumer surplus is


A) $24.
B) $36.
C) $42.
D) $48.

E) All of the above
F) A) and D)

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Sarah buys a new MP3 player for $135.She receives consumer surplus of $25 on her purchase if her willingness to pay is


A) $25.
B) $110.
C) $135.
D) $160.

E) None of the above
F) B) and C)

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Suppose Lauren,Leslie and Lydia all purchase bulletin boards for their rooms for $15 each.Lauren's willingness to pay was $35,Leslie's willingness to pay was $25,and Lydia's willingness to pay was $30.Total consumer surplus for these three would be


A) $15.
B) $30.
C) $45.
D) $90.

E) A) and D)
F) None of the above

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Figure 7-16 Figure 7-16   -Refer to Figure 7-16.Total surplus can be measured as the area A)  JNK. B)  JNML. C)  JRL. D)  JNL. -Refer to Figure 7-16.Total surplus can be measured as the area


A) JNK.
B) JNML.
C) JRL.
D) JNL.

E) B) and D)
F) C) and D)

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Table 7-9 The numbers reveal the opportunity costs of providing 10 piano lessons of equal quality. Table 7-9 The numbers reveal the opportunity costs of providing 10 piano lessons of equal quality.    -Refer to Table 7-9.You wish to purchase 10 piano lessons,so you take bids from each of the sellers.You will not accept a bid below a seller's cost because you are concerned that the seller will not provide all 10 lessons.What bid will you accept? A)  $351 B)  $251 C)  $249 D)  $199 -Refer to Table 7-9.You wish to purchase 10 piano lessons,so you take bids from each of the sellers.You will not accept a bid below a seller's cost because you are concerned that the seller will not provide all 10 lessons.What bid will you accept?


A) $351
B) $251
C) $249
D) $199

E) None of the above
F) B) and D)

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When demand increases so that market price increases,producer surplus increases because (1)producer surplus received by existing sellers increases,and (2)new sellers enter the market.

A) True
B) False

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PlayStations and PlayStation games are complementary goods.A technological advance in the production of PlayStations will


A) increase consumer surplus in the market for PlayStations and decrease producer surplus in the market for PlayStation games.
B) increase consumer surplus in the market for PlayStations and increase producer surplus in the market for PlayStation games.
C) decrease consumer surplus in the market for PlayStations and increase producer surplus in the market for PlayStation games.
D) decrease consumer surplus in the market for PlayStations and decrease producer surplus in the market for PlayStation games.

E) C) and D)
F) B) and D)

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Table 7-10 Table 7-10    -Refer to Table 7-10.You want to hire a professional photographer to take pictures of your family.The table shows the costs of the four potential sellers in the local photography market.You hire Kevin for a price of $500.What is his producer surplus? A)  $500 B)  $150 C)  $100 D)  $50 -Refer to Table 7-10.You want to hire a professional photographer to take pictures of your family.The table shows the costs of the four potential sellers in the local photography market.You hire Kevin for a price of $500.What is his producer surplus?


A) $500
B) $150
C) $100
D) $50

E) C) and D)
F) A) and C)

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Figure 7-17 Figure 7-17   -Refer to Figure 7-17.Which area represents producer surplus when the price is P1? A)  A B)  B C)  C D)  D -Refer to Figure 7-17.Which area represents producer surplus when the price is P1?


A) A
B) B
C) C
D) D

E) A) and B)
F) B) and D)

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The equilibrium of supply and demand in a market maximizes the total benefits to buyers and sellers of participating in that market.

A) True
B) False

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Answer each of the following questions about supply and producer surplus. a.What is producer surplus,and how is it measured? b.What is the relationship between the cost to sellers and the supply curve? c.Other things equal,what happens to producer surplus when the price of a good rises? Illustrate your answer on a supply curve.

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a.Producer surplus measures the benefit ...

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Producer surplus is the amount a seller is paid minus the cost of production.

A) True
B) False

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Table 7-1 Table 7-1    -Refer to Table 7-1.If price of the product is $30,then the total consumer surplus is A)  $-10. B)  $-6. C)  $20. D)  $30. -Refer to Table 7-1.If price of the product is $30,then the total consumer surplus is


A) $-10.
B) $-6.
C) $20.
D) $30.

E) All of the above
F) A) and B)

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Figure 7-9 Figure 7-9   -Refer to Figure 7-9.If the supply curve is S and the demand curve shifts from D to D',what is the increase in producer surplus due to new producers entering the market? A)  $625 B)  $2,500 C)  $3,125 D)  $5,625 -Refer to Figure 7-9.If the supply curve is S and the demand curve shifts from D to D',what is the increase in producer surplus due to new producers entering the market?


A) $625
B) $2,500
C) $3,125
D) $5,625

E) A) and D)
F) C) and D)

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Another way to think of the marginal seller is the seller who


A) will accept the lowest price of any seller in the market.
B) requires the highest price of any potential seller in the market.
C) would leave the market first if the price were any lower.
D) would leave the market last if the price falls.

E) A) and B)
F) C) and D)

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Which of the following will cause a decrease in producer surplus?


A) the imposition of a nonbinding price ceiling in the market
B) buyers expect the price of a good to be higher next month
C) the price of a substitute increases
D) income increases and buyers consider the good to be inferior

E) A) and D)
F) None of the above

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