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A book store that has market power can


A) influence the market price for the books it sells.
B) minimize costs more efficiently than its competitors.
C) reduce its advertising budget more so than its competitors.
D) ignore profit-maximizing strategies when setting the price for its books.

E) A) and D)
F) B) and C)

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The manager of a firm operating in a competitive market can ignore sunk costs when making business decisions.

A) True
B) False

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Sam sells soybeans to a broker in Chicago,Illinois.Because the market for soybeans is generally considered to be competitive,Sam maximizes his profit by choosing


A) to produce the quantity at which average variable cost is minimized.
B) to produce the quantity at which average fixed cost is minimized.
C) to sell at a price where marginal cost is equal to average total cost.
D) the quantity at which market price is equal to Sam's marginal cost of production.

E) A) and B)
F) A) and C)

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Christopher is a professional tennis player who gives tennis lessons.The industry is competitive.Christopher hires a business consultant to analyze his financial records.The consultant recommends that Christopher give fewer tennis lessons.The consultant must have concluded that Christopher's


A) total revenues exceed his total accounting costs.
B) marginal revenue exceeds his total cost.
C) marginal revenue exceeds his marginal cost.
D) marginal cost exceeds his marginal revenue.

E) All of the above
F) None of the above

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Total profit for a firm is calculated as


A) marginal revenue minus average total cost.
B) average revenue minus average total cost.
C) marginal revenue minus marginal cost.
D) (price minus average cost) times quantity of output.

E) A) and C)
F) A) and B)

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A firm in a competitive market has the following cost structure: A firm in a competitive market has the following cost structure:   What is the lowest price at which this firm might choose to operate? A)  $2 B)  $3 C)  $4 D)  $5 What is the lowest price at which this firm might choose to operate?


A) $2
B) $3
C) $4
D) $5

E) A) and D)
F) A) and C)

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A firm's marginal cost has a minimum value of $50,its average variable cost has a minimum value of $80,and its average total cost has a minimum value of $90.Then the firm will shut down once the price of its product falls below


A) $90.
B) $80.
C) $50.
D) $40.

E) A) and C)
F) A) and B)

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Suppose a competitive market is comprised of firms that face identical cost curves.The firms experience an increase in demand that results in positive profits for the firms.Which of the following events are then most likely to occur? (i) New firms will enter the market. (ii) In the short run,price will rise;in the long run,price will rise further. (iii) In the long run,all firms will be producing at their efficient scale.


A) (i) and (ii) only
B) (i) and (iii) only
C) (ii) and (iii) only
D) (i) , (ii) and (iii)

E) A) and D)
F) A) and C)

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A corporation has been steadily losing money on one of its product lines,plastic flamingo lawn ornaments.The firm produces plastic flamingos in a factory that cost $20 million to build 10 years ago.The firm is now considering an offer to buy that factory for $15 million.Which of the following statements about the decision to sell or not to sell is correct?


A) The firm should turn down the purchase offer because the factory cost more than $15 million to build.
B) The $20 million spent on the factory is a sunk cost;that cost should not affect the decision.
C) The $20 million spent on the factory is an implicit cost,which should be included in the decision.
D) The firm should sell the factory only if it can reduce its costs elsewhere by $5 million.

E) B) and C)
F) None of the above

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Figure 14-10 In the figure below,panel (a) depicts the linear marginal cost of a firm in a competitive market,and panel (b) depicts the linear market supply curve for a market with a fixed number of identical firms. Figure 14-10 In the figure below,panel (a) depicts the linear marginal cost of a firm in a competitive market,and panel (b) depicts the linear market supply curve for a market with a fixed number of identical firms.     -Refer to Figure 14-10.If there are 500 identical firms in this market,what is the value of Q2? A)  12,000 B)  60,000 C)  240,000 D)  300,000 Figure 14-10 In the figure below,panel (a) depicts the linear marginal cost of a firm in a competitive market,and panel (b) depicts the linear market supply curve for a market with a fixed number of identical firms.     -Refer to Figure 14-10.If there are 500 identical firms in this market,what is the value of Q2? A)  12,000 B)  60,000 C)  240,000 D)  300,000 -Refer to Figure 14-10.If there are 500 identical firms in this market,what is the value of Q2?


A) 12,000
B) 60,000
C) 240,000
D) 300,000

E) A) and B)
F) C) and D)

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Suppose a firm in a competitive market produces and sells 8 units of output and has a marginal revenue of $8.00.What would be the firm's total revenue if it instead produced and sold 4 units of output?


A) $4
B) $8
C) $32
D) $64

E) B) and D)
F) B) and C)

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Table 14-12 Bill's Birdhouses Table 14-12 Bill's Birdhouses    -Refer to Table 14-12.At what quantity does Bill maximize profits? A)  3 B)  6 C)  7 D)  8 -Refer to Table 14-12.At what quantity does Bill maximize profits?


A) 3
B) 6
C) 7
D) 8

E) B) and D)
F) A) and B)

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Timmy's Trophies operates in a perfectly competitive market.If trophies sell for $20 each and average total cost per trophy is $15 at the profit-maximizing output level,then in the long run


A) more firms will enter the market.
B) some firms will exit from the market.
C) the equilibrium price per trophy will rise.
D) average total costs will fall.

E) A) and B)
F) B) and C)

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Table 14-2 The table represents a demand curve faced by a firm in a competitive market. Table 14-2 The table represents a demand curve faced by a firm in a competitive market.    -Refer to Table 14-2.For a firm operating in a competitive market,the marginal revenue from selling the 3rd unit is A)  $12. B)  $4. C)  $3. D)  $1.25. -Refer to Table 14-2.For a firm operating in a competitive market,the marginal revenue from selling the 3rd unit is


A) $12.
B) $4.
C) $3.
D) $1.25.

E) All of the above
F) None of the above

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Regardless of the cost structure of firms in a competitive market,in the long run


A) firms will experience rising demand for their products.
B) the marginal firm will earn zero economic profit.
C) firms will experience a less competitive market environment.
D) exit and entry is likely to lead to a horizontal long-run supply curve.

E) B) and D)
F) None of the above

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The marginal firm in a competitive market will earn zero economic profit in the long run.

A) True
B) False

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Marcia is a fashion designer who runs a small clothing business in a competitive industry.Marcia specializes in making designer dresses.Marcia sells 10 dresses per month.Her monthly total revenue is $5,000.The marginal cost of making a dress is $500.In order to maximize profits,Marcia should


A) make more than 10 dresses per month.
B) make fewer than 10 dresses per month.
C) continue to make 10 dresses per month.
D) We do not have enough information with which to answer the question.

E) B) and C)
F) None of the above

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Suppose a competitive market has a horizontal long-run supply curve and is in long-run equilibrium.If demand decreases,we can be certain that in the short-run,


A) at least some firms will shut down.
B) price will fall below marginal cost for some firms.
C) price will fall below average total cost for some firms.
D) at least some firms will enter the industry.

E) A) and B)
F) B) and C)

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Figure 14-1 Figure 14-1   -Refer to Figure 14-1.The firm will shut down in the short run if the price of the good is A)  $75. B)  $85. C)  $95. D)  All of the above are correct. -Refer to Figure 14-1.The firm will shut down in the short run if the price of the good is


A) $75.
B) $85.
C) $95.
D) All of the above are correct.

E) A) and B)
F) B) and D)

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The firm will make the most profits if it produces the quantity of output at which


A) marginal cost equals average cost.
B) profit per unit is greatest.
C) marginal revenue equals total revenue.
D) marginal revenue equals marginal cost.

E) A) and C)
F) A) and D)

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