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The Ajax Manufacturing Company is selling in a purely competitive market.Its output is 100 units, which sell at $4 each.At this level of output, total cost is $600, total fixed cost is $100, and marginal cost is $4.The firm should


A) reduce output to about 80 units.
B) expand its production.
C) continue to produce 100 units.
D) produce zero units of output.

E) A) and B)
F) All of the above

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In answering the question, assume a graph in which dollars are measured on the vertical axis and output on the horizontal axis.For a purely competitive firm, marginal revenue graphs as a


A) straight, upsloping line.
B) straight line, parallel to the vertical axis.
C) straight line, parallel to the horizontal axis.
D) straight, downsloping line.

E) None of the above
F) A) and B)

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Marginal revenue is the


A) change in product price associated with the sale of one more unit of output.
B) change in average revenue associated with the sale of one more unit of output.
C) difference between product price and average total cost.
D) change in total revenue associated with the sale of one more unit of output.

E) C) and D)
F) B) and D)

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In the standard model of pure competition in the short run, a profit-maximizing firm will produce the output quantity where the gap between


A) marginal revenue and marginal cost is the largest, with revenue higher than cost.
B) average revenue and average cost is the largest, with revenue higher than cost.
C) total revenue and total cost is the largest, with revenue higher than cost.
D) average revenue and average variable cost is the largest.

E) A) and C)
F) None of the above

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An industry comprising four firms, each with about 25 percent of the total market for a product, is an example of


A) monopolistic competition.
B) oligopoly.
C) pure monopoly.
D) pure competition.

E) A) and B)
F) A) and C)

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Which idea is inconsistent with pure competition?


A) price-taking behavior
B) product differentiation
C) freedom of entry or exit for firms
D) a large number of buyers and sellers

E) B) and C)
F) A) and B)

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  Refer to the data in the accompanying table.If the firm's minimum average variable cost is $10, the firm's profit-maximizing level of output would be A) 2. B) 3. C) 4. D) 5. Refer to the data in the accompanying table.If the firm's minimum average variable cost is $10, the firm's profit-maximizing level of output would be


A) 2.
B) 3.
C) 4.
D) 5.

E) All of the above
F) B) and C)

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In maximizing profit, a firm will always produce that output where total revenues are at a maximum.

A) True
B) False

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(Consider This) An otherwise unprofitable motel located on a largely abandoned roadway might be able to stay open for several years by


A) increasing its nightly room rates.
B) reducing or eliminating its annual maintenance expenses.
C) charging room rates that exceed marginal revenue.
D) eliminating its fixed costs, including its opportunity costs.

E) A) and C)
F) All of the above

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If a firm is confronted with economic losses in the short run, it will decide whether or not to produce by comparing


A) marginal revenue and marginal cost.
B) price and average variable cost.
C) total revenue and total cost.
D) total revenue and total fixed cost.

E) B) and C)
F) All of the above

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A firm sells a product in a purely competitive market.The marginal cost of the product at the current output of 800 units is $3.50.The average variable cost is $3.00.The market price of the product is $4.00.To maximize profits or minimize losses, the firm should


A) continue producing 800 units.
B) continue production, but produce less than 800 units.
C) increase production to more than 800 units.
D) shut down.

E) None of the above
F) All of the above

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The MR = MC rule applies


A) to firms in all types of industries.
B) only when the firm is a "price taker."
C) only to monopolies.
D) only to purely competitive firms.

E) None of the above
F) A) and B)

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A purely competitive seller is


A) both a "price maker" and a "price taker."
B) neither a "price maker" nor a "price taker."
C) a "price taker."
D) a "price maker."

E) A) and D)
F) B) and C)

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The principle that a firm should produce up to the point where the marginal revenue from the sale of an extra unit of output is equal to the marginal cost of producing it is known as the


A) output-maximizing rule.
B) profit-maximizing rule.
C) shut-down rule.
D) break-even rule.

E) A) and B)
F) A) and C)

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The fact that a purely competitive firm's total revenue curve is linear and upsloping to the right implies that


A) product price increases as output increases.
B) product price decreases as output increases.
C) product price is constant at all levels of output.
D) marginal revenue declines as more output is produced.

E) A) and B)
F) A) and D)

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In the short run, a competitive firm will not produce unless price is at least equal to average total costs.

A) True
B) False

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A competitive firm in the short run can determine the profit-maximizing (or loss-minimizing) output by equating


A) price and average total cost.
B) price and average fixed cost.
C) marginal revenue and marginal cost.
D) price and marginal revenue.

E) A) and C)
F) B) and C)

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The short-run supply curve for a purely competitive industry can be found by


A) multiplying the AVC curve of the representative firm by the number of firms in the industry.
B) adding horizontally the AVC curves of all firms.
C) summing horizontally the segments of the MC curves lying above the AVC curve for all firms.
D) adding horizontally the immediate market period supply curves of each firm.

E) A) and C)
F) None of the above

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DASH Airlines is considering the addition of a flight from Red Cloud to David City.The total cost of the flight would be $1,100, of which $800 are fixed costs already incurred.Expected revenues from the flight are $600.DASH should


A) not add this flight, because only flights that cover their full costs are profitable.
B) not add this flight, because it is not profitable at the margin.
C) add this flight, because marginal revenue exceeds marginal costs and total revenue exceeds total variable cost.
D) not add this flight, because total costs exceed total revenue.

E) A) and B)
F) A) and C)

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A perfectly elastic demand curve implies that the firm


A) must lower price to sell more output.
B) can sell as much output as it chooses at the existing price.
C) realizes an increase in total revenue that is less than product price when it sells an extra unit.
D) is selling a differentiated (heterogeneous) product.

E) A) and B)
F) A) and C)

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