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Prospect theory would suggest that


A) buyers would feel the "loss" due to an increase in the price of something they buy more than the "gain" they'd feel if the price fell by an equal amount.
B) buyers would feel the "loss" due to an increase in the price of something they buy less than the "gain" they'd feel if the price fell by an equal amount.
C) buyers are more conscious about changes in the size of a chocolate bar than about changes in its price.
D) buyers are not fooled by sellers who keep their prices constant but shrink the size of their products.

E) B) and C)
F) None of the above

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One important consequence of the confirmation bias is that


A) some people cannot correct a personal trait that might be causing them to fail in many ventures.
B) someone could persist in pursuing a failed policy despite overwhelming evidence of the failure.
C) bad decisions can be made because people will act without pausing to see whether their intuition is correct or not.
D) some people may wrongly believe in their forecasting ability to predict future outcomes of risky investments.

E) All of the above
F) B) and C)

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(Consider This) Kara was earning $40,000 per year.When her income rose to $60,000 per year, she enjoyed the higher level of consumption for a while, but eventually she was no more happy than when she earned $40,000 (assume prices didn't change over this time period) .Economist Richard Easterlin described this as


A) anchoring.
B) the endowment effect.
C) irrational economic behavior.
D) the hedonic treadmill.

E) B) and C)
F) A) and B)

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When people retroactively believe that they had accurately foreseen past events, they are illustrating the


A) confirmation bias.
B) framing effect.
C) hindsight bias.
D) self-serving bias.

E) A) and B)
F) C) and D)

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Some economists are suggesting that we should use the insights of behavioral economics to


A) coerce people to make decisions toward improving their happiness.
B) design elaborate rules to restrict individuals' chances of hurting themselves.
C) nudge people toward choices that improve their welfare or that of others.
D) provide huge monetary incentives to people to move them to action.

E) All of the above
F) A) and B)

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Neoclassical and behavioral economics are generally viewed as complementary.

A) True
B) False

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High-end retailers spend a lot on architecture, displays, and packaging in order to take advantage of the


A) hindsight bias.
B) confirmation bias.
C) availability heuristic.
D) framing effect.

E) B) and D)
F) C) and D)

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(Last Word) "Nudges" refer to


A) subtle changes in policies or practices that result in large behavioral changes.
B) legal changes made without much publicity that require significant changes in behavior.
C) coercion by governmental authorities.
D) changes in endowments that significantly alter behavior.

E) C) and D)
F) A) and D)

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Examples of precommitments to deal with people's time inconsistency problems include the following, except


A) automatic payroll deductions.
B) debit card accounts.
C) early withdrawal penalties.
D) salar y smoothing.

E) None of the above
F) All of the above

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When people believe murder is a more common cause of death than stomach cancer is, it illustrates the


A) confirmation bias.
B) framing effect.
C) hindsight bias.
D) availability heuristic.

E) C) and D)
F) None of the above

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Neoclassical economics focuses on predicting the behavior of economic agents, whereas behavioral economics focuses on the mental processes involved in decision making.

A) True
B) False

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According to behavioral economics, one major cause of self-control problems (such as strictly following through on "new year's resolutions") is


A) time inconsistency.
B) mental accounting.
C) anchoring.
D) framing.

E) All of the above
F) C) and D)

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According to prospect theory, what strategy will firms typically employ with regard to pricing and packaging of their goods, when faced with rising production costs?


A) Firms will increase both package sizes and prices but will increase prices more to communicate to consumers that the product has greater value.
B) Firms will reduce package sizes but keep prices the same, thus increasing the per unit price of the good.
C) Firms will keep package sizes the same but lower prices and attempt to cover the higher costs with greater revenue.
D) According to prospect theory, the choice of strategy doesn't matter, as consumers are generally able to recognize price increases regardless of what form they take.

E) A) and B)
F) C) and D)

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"Nudging" is the term used to refer to making people make better choices for themselves, using lessons about human behavior which economists have learned from


A) neoclassical theory.
B) purely competitive markets.
C) marginal analysis.
D) behavioral economics.

E) All of the above
F) None of the above

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According to behavioral economists, the human brain


A) makes most decisions based on careful calculation of benefits and costs.
B) uses evolutionary-developed heuristics to make many decisions.
C) only develops heuristics for decision making after the same decision has been made multiple times using a rational framework of comparing benefits and costs.
D) employs heuristics in decision making that are slow but generally error free.

E) A) and D)
F) A) and C)

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Fred just purchased an expensive new refrigerator and is considering purchasing the overpriced warranty.In making his decision on the warranty, Fred ignores better ways that his money could be spent, including paying off high-interest credit card debt.According to prospect theory, the process that leads Fred to ignore the debt and buy the overpriced warranty is


A) framing bias.
B) anchoring.
C) mental accounting.
D) confirmation bias.

E) B) and C)
F) A) and D)

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Isolating transactions from the overall set of consumption options is known as anchoring.

A) True
B) False

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The facts that many people give to charity and that most people obey the law regardless of whether someone is watching or not, are field evidence for


A) the invisible hand.
B) fairness.
C) self-interest.
D) cognitive biases.

E) A) and B)
F) None of the above

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The ultimatum game reveals that the threat of rejection


A) weakens the functioning of the invisible hand.
B) reduces cooperation.
C) increases selfish behavior.
D) helps align private interests with social interests.

E) A) and D)
F) All of the above

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Behavioral economists suggest that the reason wh y many consumers tend to stick to one brand in things that they often buy, like food items, is people's tendency to have the


A) anchoring effect.
B) mental accounting effect.
C) status quo bias.
D) confirmation bias.

E) C) and D)
F) B) and D)

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