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Table 16-1 The following table shows the percentage of output supplied by the top eight firms in four different industries. Table 16-1 The following table shows the percentage of output supplied by the top eight firms in four different industries.    -Refer to Table 16-1.Which industry has the lowest concentration ratio? A)  Industry W B)  Industry X C)  Industry Y D)  Industry Z -Refer to Table 16-1.Which industry has the lowest concentration ratio?


A) Industry W
B) Industry X
C) Industry Y
D) Industry Z

E) A) and B)
F) All of the above

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Monopolistic competition is characterized by which of the following attributes? (i) free entry (ii) product differentiation (iii) many sellers


A) (i) and (iii) only
B) (i) and (ii) only
C) (ii) and (iii) only
D) (i) , (ii) , and (iii)

E) B) and C)
F) C) and D)

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A monopolistically competitive market is like both a competitive market and a monopoly in that


A) all three market structures feature easy entry by new firms in the long run.
B) firms in all three market structures maximize profit by producing an output level where marginal revenue equals marginal cost.
C) firms in all three market structures produce the welfare-maximizing level of output.
D) All of the above are correct.

E) B) and C)
F) B) and D)

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In many college towns,private independent bookstores typically locate on the periphery of the college campus.However,in some college towns,the university has used political power to restrict private bookstores near campus through community zoning laws.Use your knowledge of markets to predict the price and quality of service differences in the market for college textbooks under the two different market regimes.

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In monopoly markets,price will...

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The higher the concentration ratio,the


A) more control an individual firm has to set prices.
B) more competitive the industry.
C) less competitive the industry.
D) Both a and c are correct.

E) A) and B)
F) All of the above

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In some countries,brand name fast-food restaurants are not allowed to operate.Such restrictions are likely to


A) enhance the social welfare of society.
B) increase the number of fast-food restaurants.
C) reduce barriers to entry in imperfect markets.
D) reduce the competitive nature of local fast-food markets.

E) A) and D)
F) All of the above

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To maximize its profit,a monopolistically competitive firm


A) takes the price as given and chooses its quantity, just as a competitive firm does.
B) takes the price as given and chooses its quantity, just as a colluding oligopolist does.
C) chooses its quantity and price, just as a competitive firm does.
D) chooses its quantity and price, just as a monopoly does.

E) None of the above
F) B) and D)

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Defenders of advertising


A) concede that advertising increases firms' market power.
B) concede that advertising makes entry by new firms more difficult.
C) contend that firms use advertising to provide useful information to consumers.
D) All of the above are correct.

E) A) and B)
F) A) and D)

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Figure 16-4 Figure 16-4    -Refer to Figure 16-4.Panel a shows a profit-maximizing monopolistically competitive firm that is A)  earning zero economic profit. B)  likely to exit the market in the long run. C)  producing its efficient scale of output. D)  not maximizing its profit. -Refer to Figure 16-4.Panel a shows a profit-maximizing monopolistically competitive firm that is


A) earning zero economic profit.
B) likely to exit the market in the long run.
C) producing its efficient scale of output.
D) not maximizing its profit.

E) A) and B)
F) A) and C)

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Suppose for some firm that average total cost is minimized at Q₁ units of output.For a monopolistically competitive firm in long-run equilibrium,Q₁


A) is also the level of output at which marginal cost equals average total cost.
B) exceeds the level of output at which there is a point of tangency between the demand curve and the average total cost curve.
C) exceeds the level of output at which marginal revenue equals marginal cost.
D) All of the above are correct.

E) A) and B)
F) A) and C)

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Which of the following is not a key feature of monopolistic competition?


A) Excess capacity
B) A markup of price over marginal cost
C) Positive economic profits for firms in the long run
D) Differentiated products among firms in the market

E) C) and D)
F) None of the above

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When a monopolistically competitive firm is in long-run equilibrium,


A) price is equal to average total cost.
B) price is equal to marginal cost.
C) price is equal to marginal revenue.
D) the firm operates at its efficient scale.

E) A) and B)
F) A) and C)

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A recent outbreak of hepatitis was linked to a national fast-food restaurant chain.This is an example of a case in which


A) brand name identity increases the effectiveness of markets.
B) brand name identity can be detrimental to the profitability of a firm.
C) advertising is ineffective in salvaging perceptions of product quality.
D) advertising cannot be used to establish brand loyalty.

E) None of the above
F) All of the above

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For a monopolistically competitive firm,at the profit-maximizing quantity of output,


A) price exceeds marginal cost.
B) marginal revenue exceeds marginal cost.
C) marginal cost exceeds average revenue.
D) price equals marginal revenue.

E) C) and D)
F) None of the above

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A similarity between monopoly and monopolistic competition is that in both market structures


A) strategic interactions among sellers are important.
B) there are a small number of sellers.
C) sellers are price makers rather than price takers.
D) there are only a few buyers but many sellers.

E) A) and C)
F) None of the above

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In his 1958 book,The Affluent Society,John Kenneth Galbraith argued that


A) brand names give firms an incentive to produce and sell high-quality products.
B) consumers' tastes cannot, in any real sense, be "determined" by advertising.
C) firms use advertising to create demand for products that people otherwise do not want or need.
D) firms use advertising to send a signal to consumers about the quality of their products.

E) A) and B)
F) A) and C)

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Although monopolistically competitive markets offer consumers a wide variety of differentiated products,there may still be insufficient variety if


A) there are large fixed costs in the market.
B) there are no barriers to entry in the market.
C) the business-stealing externality is present in the market.
D) the government does not impose regulations on the market.

E) None of the above
F) All of the above

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The administrative burden of regulating price in a monopolistically competitive market is


A) small due to economies of scale.
B) large because price is usually below marginal cost.
C) large because of the large number of firms that produce differentiated products.
D) small because firms produce with excess capacity.

E) None of the above
F) All of the above

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When a firm exits a monopolistically competitive market,the individual demand curves faced by all remaining firms in that market will


A) shift in a direction that is unpredictable without further information.
B) shift to the right.
C) shift to the left.
D) remain unchanged. It is the supply curve that will shift.

E) A) and C)
F) B) and D)

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In monopolistically competitive markets,free entry and exit suggests that


A) the market structure will eventually be characterized by perfect competition in the long run.
B) all firms earn zero economic profits in the long run.
C) some firms will be able to earn economic profits in the long run.
D) some firms will be forced to incur economic losses in the long run.

E) C) and D)
F) None of the above

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