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An automobile manufacturer acquires a rental car company.This is an example of


A) backward integration.
B) forward integration.
C) economies of scale.
D) product differentiation.

E) A) and C)
F) B) and D)

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In the SWOT framework,Opportunities and Threats are environmental conditions internal to the firm.

A) True
B) False

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In the SWOT framework,the Strengths and Weaknesses are external environmental factors to consider.

A) True
B) False

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Using the five-forces model,explain how the threat of new entrants might affect a U.S.-based manufacturer of lead acid batteries used for industrial storage.

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Strategic groups consist of a group of


A) top executives that makes strategies for a company.
B) executives drawn from different companies within an industry that makes decisions on industry standards.
C) firms within an industry that decides to collude rather than compete with each other so that they can increase their profits.
D) firms within an industry that follows similar strategies.

E) B) and D)
F) A) and C)

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Two non-competing global firms meet quarterly to discuss multiple perspectives on world trends.This is an example of how to improve


A) stakeholder management.
B) perceptual acuity.
C) internal scanning.
D) financial returns.

E) C) and D)
F) A) and B)

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Scanning the general environment would identify information on


A) substitute goods.
B) customer and firm bargaining power.
C) the aging population and ethnic shifts.
D) competitive rivalry.

E) All of the above
F) B) and C)

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In the SWOT framework,________ are the same for all firms in the same competitive environment.


A) strengths and weaknesses
B) strengths and opportunities
C) weaknesses and threats
D) opportunities and threats

E) C) and D)
F) None of the above

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In the five-forces model,conditions under which a supplier group can be powerful include all of the following except


A) lack of importance of the buyer to the supplier group.
B) high differentiation by the supplier.
C) readily available substitute products.
D) dominance by a few suppliers.

E) A) and B)
F) A) and C)

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By emphasizing the importance of identifying opportunities and threats,the SWOT framework makes firms act ________ rather than ________.


A) quickly;slowly
B) immediately;eventually
C) proactively;reactively
D) intelligently;uninformed

E) B) and D)
F) A) and D)

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Strategic groups consist of firms that are more ________ to each other than firms that are not.


A) familiar
B) similar
C) friendly
D) useful

E) All of the above
F) A) and B)

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Why must successful managers recognize opportunities and threats in their company external environment?


A) If they miscalculate the market,opportunities will be lost.
B) If they misread the market,they are likely to become rich.
C) If they identify all of the environmental threats,they are guaranteed to acquire large market share.
D) If they identify all of the environmental opportunities,they are guaranteed to acquire large market share.

E) None of the above
F) A) and C)

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Buyer power will be greater when


A) the products purchased are highly differentiated.
B) it is concentrated or when a buyer group purchases large volumes relative to seller sales.
C) the industry product is very important to the quality of the buyer end products or services.
D) there are high switching costs.

E) C) and D)
F) B) and D)

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The bargaining power of suppliers is enhanced under which following market condition?


A) no threat of forward integration
B) low differentiation of the supplier products
C) greater availability of substitute products
D) dominance by a few suppliers

E) All of the above
F) None of the above

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Genetic engineering has had a positive impact on the pharmaceutical industry.This is an example of which type of general environmental trend?


A) economic
B) demographic
C) technological
D) political and legal

E) C) and D)
F) B) and D)

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Data Analytics are being used by corporations to understand their customer purchasing patterns.This is an example of which segment of the general environment?


A) economic
B) demographic
C) technological
D) political and legal

E) B) and D)
F) All of the above

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Technological innovations can create entirely new industries and alter the boundaries of industries.

A) True
B) False

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A major sociocultural trend in the United States is the increased number of women in the workforce that has increased the need for business clothing but decreased the demand for baking product staples.

A) True
B) False

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Gathering competitive intelligence


A) is illegal.
B) is good business practice.
C) is considered unethical.
D) minimizes the need to obtain information in the public domain.

E) B) and D)
F) None of the above

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Which of the following firms would likely pose the least competitive threat?


A) a firm in the same industry and in the same strategic group
B) a competitor to your product where a high switching cost exists
C) a firm that produces substitute goods to your product line
D) a firm in the same industry and in the nearest strategic group looking to join your group

E) B) and D)
F) All of the above

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