Question 1

Apple created the iPod and thus developed a personal portable stereo market for digitally recorded music.This was an example of which approach to finding new product ideas?

Accepted Answer

A)   Listening to market complaints
B)   Gaps in the market
C)   Exploring niche markets
D)   Using new technology
E)   Creating new market spaceF) A) and E)
G) A) and D)

Question 2

Design of services and choice of location are often closely linked.

Accepted Answer

A) True 
 B)False

Question 3

Successful organizations use which of the following elements to create new products and services and bring them to consumers?

Accepted Answer

A)   Product approval committees
B)   Core marketing team
C)   Phase reviews
D)   Structured development processes
E)   All of the above elements are used.F) A) and D)
G) None of the above

Question 4

Products are generally intangible; services are generally tangible.

Accepted Answer

A) True 
 B)False

Question 5

A potential disadvantage of standardization is the possibility of obsolescence as a result of resisting modification to standardized parts or components.

Accepted Answer

A) True 
 B)False

Question 6

Concurrent engineering reduces the level of communication required among engineering design,marketing staff,and manufacturing.

Accepted Answer

A) True 
 B)False

Question 7

The process of dismantling and inspecting a competitor's product to discover opportunities for product improvement is called prototyping.

Accepted Answer

A) True 
 B)False

Question 8

The term "House of Quality" is associated with:

Accepted Answer

A)   service blueprinting.
B)   quality function deployment.
C)   concurrent engineering.
D)   robust design.
E)   the Taguchi approach.F) All of the above
G) A) and E)

Question 9

Research and development refers to organized efforts that are directed toward increasing scientific knowledge and product or process innovation.

Accepted Answer

A) True 
 B)False

Question 10

Gillette,a market leader in shaving products was the first to produce a disposable shaver specifically designed for women.This was an example of which approach to finding new product ideas?

Accepted Answer

A)   Listening to market complaints
B)   Gaps in the market
C)   Exploring niche markets
D)   Using new technology
E)   Creating new market spaceF) C) and E)
G) None of the above

Question 11

In the area of product and service design the acronym CAD refers to:

Accepted Answer

A)   conceptually appropriate design.
B)   computer aided design.
C)   commercial applications design.
D)   competitive advantage design.
E)   completely automated design.F) B) and D)
G) B) and C)

Question 12

Which of the following is not a key rule used to guide the design of services?

Accepted Answer

A)   Have a unifying theme to support personnel working together.
B)   Make sure the service delivery system can handle variability in requirements.
C)   Include features and checks to ensure reliability.
D)   Design the system to be user-friendly.
E)   Minimize points of customer contact to reduce variability.F) A) and B)
G) A) and C)

Question 13

The term that pertains to incorporating customer ideas in product design is:

Accepted Answer

A)   Total quality management (TQM) .
B)   Computer aided design (CA
D)  .
C)   Quality function deployment (QF
D)  .
D)   Robust design.
E)   Reverse engineering.F) B) and E)
G) C) and D)

Question 14

Which of the following is an issue that designers must take into account in product design?

Accepted Answer

A)   Legal, environmental and ethical issues
B)   Reliability
C)   Standardization
D)   Environmental concerns
E)   All of the issues listed must be taken into accountF) B) and D)
G) D) and E)

Exam 4: A: Product Design

Successful organizations use which of the following elements to create new products and services and bring them to consumers?

Correct Answer
verified

The process of dismantling and inspecting a competitor's product to discover opportunities for product improvement is called prototyping.

Correct Answer
verified

The term that pertains to incorporating customer ideas in product design is:

Correct Answer
verified

Concurrent engineering reduces the level of communication required among engineering design,marketing staff,and manufacturing.

Correct Answer
verified

Design of services and choice of location are often closely linked.

Correct Answer
verified

Research and development refers to organized efforts that are directed toward increasing scientific knowledge and product or process innovation.

Correct Answer
verified

In the area of product and service design the acronym CAD refers to:

Correct Answer
verified

A potential disadvantage of standardization is the possibility of obsolescence as a result of resisting modification to standardized parts or components.

Correct Answer
verified

Products are generally intangible; services are generally tangible.

Correct Answer
verified

Gillette,a market leader in shaving products was the first to produce a disposable shaver specifically designed for women.This was an example of which approach to finding new product ideas?

Correct Answer
verified

Apple created the iPod and thus developed a personal portable stereo market for digitally recorded music.This was an example of which approach to finding new product ideas?

Correct Answer
verified

Which of the following is not a key rule used to guide the design of services?

Correct Answer
verified

The term "House of Quality" is associated with:

Correct Answer
verified

Which of the following is an issue that designers must take into account in product design?

Correct Answer
verified

Exam 4: A: Product Design

Successful organizations use which of the following elements to create new products and services and bring them to consumers?

Correct AnswerverifiedShow Answer

The process of dismantling and inspecting a competitor's product to discover opportunities for product improvement is called prototyping.

Correct AnswerverifiedShow Answer

The term that pertains to incorporating customer ideas in product design is:

Correct AnswerverifiedShow Answer

Concurrent engineering reduces the level of communication required among engineering design,marketing staff,and manufacturing.

Correct AnswerverifiedShow Answer

Design of services and choice of location are often closely linked.

Correct AnswerverifiedShow Answer

Research and development refers to organized efforts that are directed toward increasing scientific knowledge and product or process innovation.

Correct AnswerverifiedShow Answer

In the area of product and service design the acronym CAD refers to:

Correct AnswerverifiedShow Answer

A potential disadvantage of standardization is the possibility of obsolescence as a result of resisting modification to standardized parts or components.

Correct AnswerverifiedShow Answer

Products are generally intangible; services are generally tangible.

Correct AnswerverifiedShow Answer

Gillette,a market leader in shaving products was the first to produce a disposable shaver specifically designed for women.This was an example of which approach to finding new product ideas?

Correct AnswerverifiedShow Answer

Apple created the iPod and thus developed a personal portable stereo market for digitally recorded music.This was an example of which approach to finding new product ideas?

Correct AnswerverifiedShow Answer

Which of the following is not a key rule used to guide the design of services?

Correct AnswerverifiedShow Answer

The term "House of Quality" is associated with:

Correct AnswerverifiedShow Answer

Which of the following is an issue that designers must take into account in product design?

Correct AnswerverifiedShow Answer

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verified

Correct Answer
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