A) When the need for "hard numbers" arises, managers and analysts rely on economic value creation perspective to measure competitive advantage.
B) In economic value perspective, analysts not only consider historical costs, but also opportunity costs.
C) Arriving at the economic value created is easy because determining the value of a good in the eyes of consumers is a simple task.
D) It is the most efficient tool for assessing corporate-level competitive advantage of highly diversified companies with large product portfolios.
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Multiple Choice
A) producer surplus.
B) consumer surplus.
C) opportunity cost.
D) social cost.
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Multiple Choice
A) 3, that is, $600,000/$200,000
B) $300,000, that is, $600,000 - $300,000
C) 2, that is, $600,000/$300,000
D) $100,000, that is, $300,000 - $200,000
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Multiple Choice
A) the producer surplus
B) the firm's cost (C) in manufacturing the dress
C) the consumer surplus
D) the value (V) the consumer attaches to the dress
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Multiple Choice
A) razor-razor-blade
B) subscription-based
C) freemium
D) pay-as-you-go
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Multiple Choice
A) Competitive advantage is an absolute measure; it is not relative.
B) Competitive advantage is a one-dimensional concept.
C) Competitive advantage is permanent and not transitory; once gained by a firm it stays with the firm.
D) Competitive advantage can be assessed by measuring accounting profit, shareholder value, or economic value.
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Multiple Choice
A) payables turnover
B) receivables turnover
C) fixed asset turnover
D) inventory turnover
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Multiple Choice
A) consumer surplus.
B) total return to shareholders.
C) customer lifetime value.
D) economic value created.
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Multiple Choice
A) It is a more or less a one-dimensional metric of measuring competitive advantages of a firm.
B) It is one of the traditional approaches of measuring firm performance.
C) Its primary focus is to base a firm's strategic goals entirely on external performance dimensions.
D) It attempts to provide a holistic perspective on firm performance.
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Multiple Choice
A) subscription-based
B) razor-razor-blade
C) pay-as-you-go
D) direct sales
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Multiple Choice
A) Total return to shareholders
B) Earnings per share
C) Receivables turnover
D) Dividend yield
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Multiple Choice
A) $150
B) $180
C) $170
D) $210
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Multiple Choice
A) backward-looking and historic in nature.
B) an external performance metric.
C) an absolute measure of competitive advantage.
D) unaffected by market volatility or macroeconomic factors.
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Multiple Choice
A) the triple-bottom-line approach
B) the economic value creation framework
C) the accounting profitability approach
D) the balanced-scorecard
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Multiple Choice
A) $900
B) $1,100
C) $550
D) $200
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Multiple Choice
A) strong focus on innovation to improve current products and services.
B) inefficiency in the management to focus on new products.
C) strong focus on marketing and sales to promote products and services.
D) negligent investment toward research and development.
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Multiple Choice
A) triple-bottom-line
B) economic value creation
C) accounting profitability
D) shareholder value creation
Correct Answer
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Multiple Choice
A) initial product is sold at a premium price and the complementary goods are given free.
B) users are free to pay for the services in advance or after using the services.
C) users are not charged for the basic features of a product or service, but the user must pay for premium advanced features or add-ons.
D) users pay for access to a product or service whether they use it during the payment term or not.
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Multiple Choice
A) consumer surplus.
B) producer surplus.
C) consumer profit.
D) producer profit.
Correct Answer
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Multiple Choice
A) The approach takes an integrative and holistic view in assessing a company's performance.
B) The approach does not rely on an external view of a firm to assess its performance.
C) The approach is more of a quantitative performance metric rather than a mere conceptual framework.
D) The framework can help managers assess a firm's competitive advantage without taking into account the firm's performance along noneconomic dimensions.
Correct Answer
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