Question 1

Some manufacturers have tried to use the brand loyalty of their consumers to force retailers to carry the manufacturers' products and none of their competitors.These manufacturers were trying to force retailers to participate in:

Accepted Answer

A)  resale restriction.
B)  vertical integration.
C)  exclusive dealing.
D)  refusal to deal.E) A) and B)
F) All of the above

Question 2

Merchant wholesalers are independently owned firms that _____ the merchandise they handle.

Accepted Answer

A)  take title to
B)  broker
C)  act as agent for
D)  determine intensity strategy forE) All of the above
F) B) and C)

Question 3

All transportation modes can be evaluated by using all of the following criteria,except:

Accepted Answer

A)  cost
B)  time
C)  customer service
D)  dependabilityE) A) and B)
F) None of the above

Question 4

The payments supermarkets receive in the form of money or free goods in exchange for shelf space to display and stock products of producers are called:

Accepted Answer

A)  bribes.
B)  exclusive dealing fees.
C)  tying arrangements.
D)  slotting allowances.E) B) and C)
F) A) and D)

Question 5

The integration and organization of information and logistics across firms in a supply chain for the purpose of creating and delivering goods and services that provide value to consumers is referred to as:

Accepted Answer

A)  Supply chain management
B)  Logistics management
C)  Point-to-point management
D)  Just-in-time managementE) C) and D)
F) A) and B)

Question 6

Amazon uses supply chain and logistics management to:

Accepted Answer

A)  manage the flow of products from its suppliers to it distribution centres and the flow of customer orders from the distribution centres to individual's homes.
B)  avoid having to use quick response replenishment.
C)  make sure that it maintains the authority that comes with being the only channel captain.
D)  lessen the amount of communication that is necessary between the company and its suppliers.E) A) and B)
F) A) and C)

Question 7

Which buyer requirement would be most important in choosing a channel design for a financial service?

Accepted Answer

A)  information
B)  itemization
C)  teamwork
D)  pre- or post-sale servicesE) B) and C)
F) All of the above

Question 8

The Fox Entertainment Group counts among its assets a thriving TV production unit,a Hollywood movie studio,33 TV stations,a half-dozen national cable networks,and 21 regional sports networks.Since most of the shows produced at its TV production unit and many of the movies made at its studio are made just for televising on its cable networks,Fox Entertainment Group is an example of a(n) :

Accepted Answer

A)  corporate vertical marketing system.
B)  integrated marketing system.
C)  contractual vertical marketing system.
D)  corporate horizontal marketing system.E) B) and C)
F) A) and C)

Question 9

In an episode of the Glee television series,members of the glee club were selling home-baked cupcakes at school,to raise money.The students selling their cupcakes without any intermediary would be an example of

Accepted Answer

A)  personalized distribution.
B)  non-permanent distribution.
C)  informal channel of distribution.
D)  direct channel of distribution.E) C) and D)
F) B) and D)

Question 10

Which of the following is NOT a source of vertical conflict?

Accepted Answer

A)  when different types of retailers sell the same brands
B)  when channel members disagree on how profit margins are distributed among channel members
C)  when a manufacturer increases its distribution coverage in a geographic area
D)  when a manufacturer believes a wholesaler or retailer is not devoting sufficient attention to its productsE) B) and C)
F) All of the above

Question 11

A Costco warehouse holds items for the shortest time possible in order to have very efficient logistics systems.This warehouse is best described as a(n) :

Accepted Answer

A)  storage warehouse.
B)  freight forwarder.
C)  distribution centre.
D)  inventory expediting centre.E) A) and D)
F) A) and B)

Question 12

Starbucks,Shoppers Drug Mart,and Tim Hortons are examples of __________ distribution.

Accepted Answer

A)  intensive
B)  extensive
C)  selective
D)  exclusiveE) None of the above
F) A) and D)

Question 13

When completing their financial statements at the end of the year,TransForce,a trucking company,included expenses associated with transportation,materials handling and warehousing,inventory,stockouts,and order processing under which category?

Accepted Answer

A)  Supplier service cost
B)  Manufacturing cost
C)  Total logistics cost
D)  Social responsibility costE) A) and B)
F) B) and D)

Question 14

A channel that includes intermediaries between the producer and consumer and perform numerous channel functions are referred to as a(n)

Accepted Answer

A)  indirect channel.
B)  skewed channel.
C)  multi-level channel.
D)  full-service channel.E) None of the above
F) B) and D)

Question 15

A Ford-owned dealership is considered a branch office because it:

Accepted Answer

A)  performs a sales function as an option to agents and brokers.
B)  works for several producers and carries non-competitive, complementary merchandise in an exclusive territory.
C)  takes title to merchandise but sells only to buyers who call on them, pays cash for merchandise, and furnishes their own transportation for the merchandise.
D)  carries a producer's inventory and performs the functions of a full-service wholesaler.E) B) and C)
F) A) and B)

Question 16

What are some specific cost trade-offs that can be made in a logistics system?

Accepted Answer

The answer of What are some specific cost trade-offs that...

Question 17

Lighting One allows its members,retailers of lighting fixtures,to concentrate their buying power through wholesalers and more importantly plan collaborative promotional and pricing activities.Lighting One is an example of a(n) :

Accepted Answer

A)  service-sponsored retail system
B)  retailer-sponsored cooperative
C)  administered cooperative system
D)  manufacturer-sponsored cooperativeE) A) and B)
F) A) and C)

Question 18

List and briefly describe the four customer service factors that must be balanced in a logistics system.

Accepted Answer

The answer of List and briefly describe the four customer...

Question 19

John's Dealership and Fred's Best Cars,both sell GM vehicles.The type of conflict that is most likely to occur between these two is:

Accepted Answer

A)  Corporate
B)  Horizontal
C)  Vertical
D)  AdministeredE) B) and C)
F) A) and B)

Question 20

One of the problems associated with materials handling is:

Accepted Answer

A)  finding the right transportation modes.
B)  meeting government regulations.
C)  a high rate of loss and damage.
D)  locating the facility in which to perform the activity.E) C) and D)
F) B) and C)

Exam 14: Managing Marketing Channels and Supply Chains

A Costco warehouse holds items for the shortest time possible in order to have very efficient logistics systems.This warehouse is best described as a(n) :

Correct Answer
verified

Which buyer requirement would be most important in choosing a channel design for a financial service?

Correct Answer
verified

All transportation modes can be evaluated by using all of the following criteria,except:

Correct Answer
verified

Amazon uses supply chain and logistics management to:

Correct Answer
verified

The integration and organization of information and logistics across firms in a supply chain for the purpose of creating and delivering goods and services that provide value to consumers is referred to as:

Correct Answer
verified

Lighting One allows its members,retailers of lighting fixtures,to concentrate their buying power through wholesalers and more importantly plan collaborative promotional and pricing activities.Lighting One is an example of a(n) :

Correct Answer
verified

Starbucks,Shoppers Drug Mart,and Tim Hortons are examples of __________ distribution.

Correct Answer
verified

When completing their financial statements at the end of the year,TransForce,a trucking company,included expenses associated with transportation,materials handling and warehousing,inventory,stockouts,and order processing under which category?

Correct Answer
verified

Some manufacturers have tried to use the brand loyalty of their consumers to force retailers to carry the manufacturers' products and none of their competitors.These manufacturers were trying to force retailers to participate in:

Correct Answer
verified

John's Dealership and Fred's Best Cars,both sell GM vehicles.The type of conflict that is most likely to occur between these two is:

Correct Answer
verified

Which of the following is NOT a source of vertical conflict?

Correct Answer
verified

Merchant wholesalers are independently owned firms that _____ the merchandise they handle.

Correct Answer
verified

List and briefly describe the four customer service factors that must be balanced in a logistics system.

Correct Answer
verified

What are some specific cost trade-offs that can be made in a logistics system?

Correct Answer
verified

Correct Answer
verified

One of the problems associated with materials handling is:

Correct Answer
verified

The payments supermarkets receive in the form of money or free goods in exchange for shelf space to display and stock products of producers are called:

Correct Answer
verified

In an episode of the Glee television series,members of the glee club were selling home-baked cupcakes at school,to raise money.The students selling their cupcakes without any intermediary would be an example of

Correct Answer
verified

A channel that includes intermediaries between the producer and consumer and perform numerous channel functions are referred to as a(n)

Correct Answer
verified

A Ford-owned dealership is considered a branch office because it:

Correct Answer
verified

Exam 14: Managing Marketing Channels and Supply Chains

A Costco warehouse holds items for the shortest time possible in order to have very efficient logistics systems.This warehouse is best described as a(n) :

Correct AnswerverifiedShow Answer

Which buyer requirement would be most important in choosing a channel design for a financial service?

Correct AnswerverifiedShow Answer

All transportation modes can be evaluated by using all of the following criteria,except:

Correct AnswerverifiedShow Answer

Amazon uses supply chain and logistics management to:

Correct AnswerverifiedShow Answer

The integration and organization of information and logistics across firms in a supply chain for the purpose of creating and delivering goods and services that provide value to consumers is referred to as:

Correct AnswerverifiedShow Answer

Lighting One allows its members,retailers of lighting fixtures,to concentrate their buying power through wholesalers and more importantly plan collaborative promotional and pricing activities.Lighting One is an example of a(n) :

Correct AnswerverifiedShow Answer

Starbucks,Shoppers Drug Mart,and Tim Hortons are examples of __________ distribution.

Correct AnswerverifiedShow Answer

When completing their financial statements at the end of the year,TransForce,a trucking company,included expenses associated with transportation,materials handling and warehousing,inventory,stockouts,and order processing under which category?

Correct AnswerverifiedShow Answer

Some manufacturers have tried to use the brand loyalty of their consumers to force retailers to carry the manufacturers' products and none of their competitors.These manufacturers were trying to force retailers to participate in:

Correct AnswerverifiedShow Answer

John's Dealership and Fred's Best Cars,both sell GM vehicles.The type of conflict that is most likely to occur between these two is:

Correct AnswerverifiedShow Answer

Which of the following is NOT a source of vertical conflict?

Correct AnswerverifiedShow Answer

Merchant wholesalers are independently owned firms that _____ the merchandise they handle.

Correct AnswerverifiedShow Answer

List and briefly describe the four customer service factors that must be balanced in a logistics system.

Correct AnswerverifiedShow Answer

What are some specific cost trade-offs that can be made in a logistics system?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

One of the problems associated with materials handling is:

Correct AnswerverifiedShow Answer

The payments supermarkets receive in the form of money or free goods in exchange for shelf space to display and stock products of producers are called:

Correct AnswerverifiedShow Answer

In an episode of the Glee television series,members of the glee club were selling home-baked cupcakes at school,to raise money.The students selling their cupcakes without any intermediary would be an example of

Correct AnswerverifiedShow Answer

A channel that includes intermediaries between the producer and consumer and perform numerous channel functions are referred to as a(n)

Correct AnswerverifiedShow Answer

A Ford-owned dealership is considered a branch office because it:

Correct AnswerverifiedShow Answer

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