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Exam 5: Consumer Behaviour

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Question 31

Multiple Choice

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A reference group to which a person actually belongs is called a(n) _____ group.

A) primary reference
B) membership
C) aspiration
D) dissociative

E) A) and D)
F) All of the above

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Question 32

Multiple Choice

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Which of the following statements about Chinese Canadians is true?

A) The Chinese-Canadian market is the slowest growing subculture in Canada.
B) The Chinese-Canadian market is distributed equally across Canada.
C) The average Chinese Canadian is significantly older than the general Canadian population.
D) The average Chinese Canadian is less likely to be unemployeD.The Chinese Canadian market is concentrated predominately in Toronto and Vancouver, and is the fastest growing subculture in Canada.They are significantly younger than the general Canadian population and are more likely to be employed.

E) B) and C)
F) A) and D)

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Question 33

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Brands must be cognizant of what rumours are being shared on social media.For example,rumours that McDonald's hamburgers contained horsemeat is an example of:

A consumer's purchases are often influenced by the views,opinions,or behaviours of others.Two aspects of personal influence that are important to marketing are _____ and word-of-mouth activity.

Subgroups within the larger,or national,culture with unique values,ideas,and attitudes are referred to as:

Tyler was offended by the brand name of a new product for women.She believes that the name is demeaning for women and that its use means the manufacturer is unsympathetic to women.The future of this product may be poor unless it changes its name because of consumers' _______________.

Which problem solving variation would likely be used for clothing,sheets and towels,or electric can openers?

Thinking,reasoning,and mental problem solving without direct experience describes ________.

Figure: 5-2 -In Figure 5-2,column "C" represents which of the following?

The most basic of our needs are physiological,followed by safety,social,and personal type needs.According to the hierarchy of needs,what category of needs is of the highest order?

In the 1960s when the province of Ontario used the slogan "Is There Any Other Place You'd Rather Be?" it was trying to attract people to live and work there by appealing to a lifestyle motivator that marketers call:

In an attempt to sell more soft drinks and popcorn,a theatre owner embedded very brief messages in the feature film.The messages,which flashed on the screen for such a short time that moviegoers were not consciously aware of the message,urged consumers to 'Drink Coke' and to 'Eat Popcorn'.Research showed the messages were largely ineffective.This example suggests that:

Consumer behaviour is an important focus for marketers because:

When the elementary teacher needed to buy poster board for her class,she remembered that she had found some poster boards at her local 99 Cents Only store,at Walmart,and at her Family Dollar Store.What term best describes the information search method used by the teacher?

PRIZM categories "Rooms with a View" and "Newcomers Rising" are more likely to:

Because the average consumer operates in a complex environment,the human brain attempts to organize and interpret information with a process called:

Which of the following statements about French Quebecois' buying patterns is FALSE?

Rumours that circulated throughout Russia that Snickers candy bars caused diabetes is an example of:

Making connections between two or more ideas,or simply observing the outcomes of others' behaviours and adjusting one's own behaviour accordingly is what type of learning?

Charlie needs to purchase an automobile to drive to his new job in the city center.He begins to notice ads for many cars he wasn't aware of previously.This is an example of: