Question 1

The __________ has been used to prosecute resale restrictions, which are a supplier's attempt to stipulate to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may be sold.

Accepted Answer

A)  Sherman Act
B)  Robinson-Patman Act
C)  Federal Trade Commission Act
D)  Clayton Act
E)  Consumer Goods Pricing ActF) C) and E)
G) A) and B)

Question 2

Walmart is a channel captain because of its strong image, number of outlets, and purchasing volume. The source of Walmart's power is its

Accepted Answer

A)  economic influence.
B)  expertise.
C)  identification with a particular channel member.
D)  legitimate rights through contracts.
E)  political connections.F) B) and D)
G) A) and B)

Question 3

Customer convenience is an important consideration when choosing a marketing channel. A commonly held view among website developers is the "__________" where consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.

Accepted Answer

A)  five-second rule
B)  six-second rule
C)  seven-second rule
D)  eight-second rule
E)  10-second ruleF) A) and D)
G) C) and D)

Question 4

Most Apple retail stores have a Genius Bar staffed with highly trained personnel who can help customers with their purchases of iPads, iPhones, and other Apple products and services. Which buying requirement is Apple satisfying with its Genius Bar?

Accepted Answer

A)  context
B)  information
C)  variety
D)  pre- and postsale services
E)  adaptationF) A) and E)
G) C) and D)

Question 5

A contractual vertical marketing system is an arrangement whereby

Accepted Answer

A)  privately owned distributors and retailers integrate their efforts, on a contractual basis, to obtain greater functional economies and marketing impact than they could achieve alone.
B)  independent production and distribution firms integrate their efforts, on a contractual basis, to obtain greater functional economies and marketing impact than they could achieve alone.
C)  a manufacturer offers a limited number of franchise licenses to restrict the number of franchisees within a given geographical region.
D)  a firm reaches different buyers by employing two or more different types of channels for the same basic product.
E)  a firm formally designates by contract one channel member-whether producer, wholesaler, or retailer-to coordinate, direct, and support all other channel members.F) B) and C)
G) All of the above

Question 6

What are the three steps involved in choosing a supply chain that aligns with an organization's marketing strategy?

Accepted Answer

(1) Understand the customers, ...

Question 7

Inventory management systems that are designed to make the process of reordering and receiving products as simple as possible are referred to as

Accepted Answer

A)  efficient consumer response systems.
B)  order replenishment systems.
C)  customer logistics factors.
D)  minimum-inventory systems.
E)  web-based response systems.F) A) and B)
G) B) and E)

Question 8

All the following sources produce channel conflict except

Accepted Answer

A)  a manufacturer increases its distribution coverage in a geographical area.
B)  a channel member bypasses another member and sells or buys products directly.
C)  disagreements over how profit margins are distributed among channel members.
D)  manufacturers believe wholesalers or retailers are not giving their products adequate attention.
E)  a channel member wants to use vendor-managed inventory.F) B) and E)
G) A) and B)

Question 9

Items such as large household appliances that require installation, delivery, and credit demonstrate the buyer requirement of

Accepted Answer

A)  information.
B)  convenience.
C)  variety.
D)  pre- or postsale services.
E)  adaptability.F) D) and E)
G) B) and E)

Question 10

When Hunter went to the hardware store looking for gloves to wear while refinishing a table, he bought one pair because that was all he needed. But when the hardware store purchased the gloves, it purchased a case containing 100 pairs of identical gloves. Which logistical function did the hardware store perform for Hunter and its other customers?

Accepted Answer

A)  marketing
B)  buying
C)  sorting
D)  assorting
E)  risk-takingF) B) and E)
G) None of the above

Question 11

Hewlett-Packard is taking a proactive role in reducing the amount of electronic merchandise dumped in landfills by using __________ to reclaim recyclable and reusable materials.

Accepted Answer

A)  reverse materials handling
B)  reverse logistics
C)  cause-related marketing
D)  vendor-managed inventory
E)  materials transformationF) B) and C)
G) C) and D)

Question 12

Order cycle time refers to

Accepted Answer

A)  the time between when an order is placed and when payment is received.
B)  the time between the sale of the first production batch to the sale of the next production batch.
C)  the cycle between one full warehouse shipment to the next full warehouse shipment.
D)  the time between the ordering of an item and when it is received and ready for use or sale.
E)  the average time between reorders by a given wholesaler or retailer in the marketing channel.F) A) and E)
G) C) and D)

Question 13

Amazon.com was started with a simple idea: Use the Internet to ______________ into the fastest, easiest, and most enjoyable shopping experience possible.

Accepted Answer

A)  transform book buying
B)  build web-buying services
C)  change purchases of consumer goods
D)  change Amazon's web page
E)  ensure Amazon was transformedF) B) and E)
G) None of the above

Question 14

Corporate vertical marketing system refers to

Accepted Answer

A)  small, independent retailers that form an organization that operates a wholesale facility cooperatively.
B)  professionally managed geographically dispersed marketing channels that are controlled through strategic channel alliances.
C)  the combination of successive stages of production and distribution under a single ownership.
D)  professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.
E)  a contractual arrangement between a parent company and an individual or firm that allows the individual or firm to operate a certain type of business under an established name and according to specific rules.F) D) and E)
G) A) and B)

Question 15

In the automobile industry, many companies use a __________, whereby a manufacturer licenses dealers to sell its cars subject to various sales and service conditions.

Accepted Answer

A)  service-sponsored producer franchise system
B)  service-sponsored retail franchise system
C)  manufacturer-sponsored wholesale franchise system
D)  manufacturer-sponsored retail franchise system
E)  administered vertical marketing systemF) B) and E)
G) C) and D)

Question 16

Briefly explain the differences between the terms supply chain management and marketing channel.

Accepted Answer

Supply chain management is the integrati...

Question 17

Pharmaceutical companies sell some of their products to hospitals and clinics directly. They also market other products to large retail chains such as Walgreens that distribute them to their stores across the nation. In addition, they sell products to drug wholesalers that sell to the remaining independent drugstores in the United States. What method of distribution best describes the method used by pharmaceutical companies in this example?

Accepted Answer

A)  dual distribution
B)  vertical distribution
C)  horizontal distribution
D)  direct distribution
E)  exclusive distributionF) B) and D)
G) A) and B)

Question 18

There are three variations of contractual systems: wholesaler-sponsored voluntary chains, retailer-sponsored cooperatives, and

Accepted Answer

A)  franchising.
B)  service-oriented voluntary chains.
C)  channel-dominated voluntary chains.
D)  distributorship cooperatives.
E)  reseller franchising.F) A) and B)
G) A) and C)

Question 19

Within the context of a supply chain, __________ is the ability of a logistics system to satisfy users in terms of time, dependability, communication, and convenience.

Accepted Answer

A)  quick response
B)  customer service
C)  distribution management
D)  efficient consumer response
E)  lead timeF) C) and D)
G) A) and E)

Question 20

The importance of time, dependability, communication, and convenience are all important concepts of __________, within the context of the supply chain.

Accepted Answer

A)  customer service
B)  supplier service
C)  wholesaler service
D)  retailer service
E)  stakeholder serviceF) B) and E)
G) B) and C)

Exam 15: Managing Marketing Channels and Supply Chains

The importance of time, dependability, communication, and convenience are all important concepts of __________, within the context of the supply chain.

Correct Answer
verified

Within the context of a supply chain, __________ is the ability of a logistics system to satisfy users in terms of time, dependability, communication, and convenience.

Correct Answer
verified

Customer convenience is an important consideration when choosing a marketing channel. A commonly held view among website developers is the "__________" where consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.

Correct Answer
verified

In the automobile industry, many companies use a __________, whereby a manufacturer licenses dealers to sell its cars subject to various sales and service conditions.

Correct Answer
verified

Correct Answer
verified

What are the three steps involved in choosing a supply chain that aligns with an organization's marketing strategy?

Correct Answer
verified
(1) Understand the customers, ...
View Answer

Most Apple retail stores have a Genius Bar staffed with highly trained personnel who can help customers with their purchases of iPads, iPhones, and other Apple products and services. Which buying requirement is Apple satisfying with its Genius Bar?

Correct Answer
verified

Briefly explain the differences between the terms supply chain management and marketing channel.

Correct Answer
verified
Supply chain management is the integrati...
View Answer

Walmart is a channel captain because of its strong image, number of outlets, and purchasing volume. The source of Walmart's power is its

Correct Answer
verified

All the following sources produce channel conflict except

Correct Answer
verified

Amazon.com was started with a simple idea: Use the Internet to ______________ into the fastest, easiest, and most enjoyable shopping experience possible.

Correct Answer
verified

There are three variations of contractual systems: wholesaler-sponsored voluntary chains, retailer-sponsored cooperatives, and

Correct Answer
verified

Corporate vertical marketing system refers to

Correct Answer
verified

Hewlett-Packard is taking a proactive role in reducing the amount of electronic merchandise dumped in landfills by using __________ to reclaim recyclable and reusable materials.

Correct Answer
verified

Inventory management systems that are designed to make the process of reordering and receiving products as simple as possible are referred to as

Correct Answer
verified

Order cycle time refers to

Correct Answer
verified

Correct Answer
verified

A contractual vertical marketing system is an arrangement whereby

Correct Answer
verified

Items such as large household appliances that require installation, delivery, and credit demonstrate the buyer requirement of

Correct Answer
verified

The __________ has been used to prosecute resale restrictions, which are a supplier's attempt to stipulate to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may be sold.

Correct Answer
verified

Exam 15: Managing Marketing Channels and Supply Chains

The importance of time, dependability, communication, and convenience are all important concepts of __________, within the context of the supply chain.

Correct AnswerverifiedShow Answer

Within the context of a supply chain, __________ is the ability of a logistics system to satisfy users in terms of time, dependability, communication, and convenience.

Correct AnswerverifiedShow Answer

Customer convenience is an important consideration when choosing a marketing channel. A commonly held view among website developers is the "__________" where consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.

Correct AnswerverifiedShow Answer

In the automobile industry, many companies use a __________, whereby a manufacturer licenses dealers to sell its cars subject to various sales and service conditions.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

What are the three steps involved in choosing a supply chain that aligns with an organization's marketing strategy?

Correct Answerverified(1) Understand the customers, ...View AnswerShow Answer

Most Apple retail stores have a Genius Bar staffed with highly trained personnel who can help customers with their purchases of iPads, iPhones, and other Apple products and services. Which buying requirement is Apple satisfying with its Genius Bar?

Correct AnswerverifiedShow Answer

Briefly explain the differences between the terms supply chain management and marketing channel.

Correct AnswerverifiedSupply chain management is the integrati...View AnswerShow Answer

Walmart is a channel captain because of its strong image, number of outlets, and purchasing volume. The source of Walmart's power is its

Correct AnswerverifiedShow Answer

All the following sources produce channel conflict except

Correct AnswerverifiedShow Answer

Amazon.com was started with a simple idea: Use the Internet to ______________ into the fastest, easiest, and most enjoyable shopping experience possible.

Correct AnswerverifiedShow Answer

There are three variations of contractual systems: wholesaler-sponsored voluntary chains, retailer-sponsored cooperatives, and

Correct AnswerverifiedShow Answer

Corporate vertical marketing system refers to

Correct AnswerverifiedShow Answer

Hewlett-Packard is taking a proactive role in reducing the amount of electronic merchandise dumped in landfills by using __________ to reclaim recyclable and reusable materials.

Correct AnswerverifiedShow Answer

Inventory management systems that are designed to make the process of reordering and receiving products as simple as possible are referred to as

Correct AnswerverifiedShow Answer

Order cycle time refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A contractual vertical marketing system is an arrangement whereby

Correct AnswerverifiedShow Answer

Items such as large household appliances that require installation, delivery, and credit demonstrate the buyer requirement of

Correct AnswerverifiedShow Answer

The __________ has been used to prosecute resale restrictions, which are a supplier's attempt to stipulate to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may be sold.

Correct AnswerverifiedShow Answer

Correct Answer
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verified
(1) Understand the customers, ...
View Answer

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verified
Supply chain management is the integrati...
View Answer

Correct Answer
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