Question 1

A snack vending machine located in a university building creates both __________ utility.

Accepted Answer

A)   time and place
B)   place and form
C)   form and creation
D)   possession and form
E)   application and placeF) A) and B)
G) D) and E)

Question 2

Procter & Gamble can obtain cooperation from supermarkets in terms of displaying,promoting,and pricing its products,given its broad assortment of brand-name products.Which type of vertical marketing system does Procter & Gamble represent?

Accepted Answer

A)   corporate vertical marketing system
B)   integrated vertical marketing system
C)   contractual vertical marketing system
D)   administered vertical marketing system
E)   forward integration vertical marketing systemF) D) and E)
G) A) and C)

Question 3

Which is the most common form of distribution intensity used today?

Accepted Answer

A)   selective distribution
B)   intensive distribution
C)   extensive distribution
D)   exclusive distribution
E)   concentrated distributionF) A) and B)
G) B) and C)

Question 4

International Products,a Burlington,New Jersey,firm that sells industrial cleansers and lubricants,wanted to sell its product to factories,hospitals,and labs in China,but it did not have the necessary expertise.As a result,International Products hired Asia Marketing & Management to sell,stock,and deliver a full assortment of products to the Chinese market.Asia Marketing & Management is an example of

Accepted Answer

A)   an agent.
B)   a wholesaler.
C)   a global agent.
D)   a retailer.
E)   an industrial distributor.F) A) and D)
G) A) and C)

Question 5

The three basic functions intermediaries perform are

Accepted Answer

A)   planning, implementing, and evaluating functions.
B)   implementation, accommodating, and contractual functions.
C)   contractual, facilitating, and logistical functions.
D)   transactional, logistical, and facilitating functions.
E)   facilitating, accommodating, and implementation functions.F) C) and D)
G) B) and E)

Question 6

What is the first step in choosing the right supply chain?

Accepted Answer

A)   Understand the supply chain.
B)   Develop a list of qualified channel members.
C)   Enumerate logistics specifications.
D)   Compare multiple-channel alternatives.
E)   Understand the customer.F) A) and D)
G) A) and C)

Question 7

A contractual vertical marketing system is an arrangement whereby

Accepted Answer

A)   privately owned distributors and retailers integrate their efforts, on a contractual basis, to obtain greater functional economies and marketing impact than they could achieve alone.
B)   independent production and distribution firms integrate their efforts, on a contractual basis, to obtain greater functional economies and marketing impact than they could achieve alone.
C)   a manufacturer offers a limited number of franchise licenses to restrict the number of franchisees within a given geographical region.
D)   a firm reaches different buyers by employing two or more different types of channels for the same basic product.
E)   a firm formally designates by contract one channel member-whether producer, wholesaler, or retailer-to coordinate, direct, and support all other channel members.F) A) and B)
G) B) and E)

Question 8

Conflict that occurs between two different levels in a marketing channel is referred to as

Accepted Answer

A)   lateral conflict.
B)   horizontal conflict.
C)   vertical conflict.
D)   distributor conflict.
E)   contractual conflict.F) D) and E)
G) None of the above

Question 9

Amazon uses supply chain and logistics management to

Accepted Answer

A)   make sure that it maintains the authority that comes with being the channel captain.
B)   avoid having to use quick response replenishment.
C)   lessen the amount of communication that is necessary between it and its suppliers.
D)   manage the flow of products from its suppliers to its distribution centers.
E)   implement its market divestment strategies.F) A) and B)
G) A) and D)

Question 10

Strategic channel alliance refers to

Accepted Answer

A)   an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
B)   a practice whereby one firm's marketing channel is used to sell another firm's products.
C)   the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online.
D)   an arrangement whereby companies reduce distribution costs by sharing facilities, equipment, and transportation.
E)   a practice whereby consumers can interact with various advertising media to buy products without a face-to-face meeting with a salesperson.F) C) and D)
G) All of the above

Question 11

Assembling and protecting products at a convenient location to offer better customer service is an example of a __________ function.

Accepted Answer

A)   transactional
B)   facilitating
C)   grading
D)   risk-taking
E)   logisticalF) A) and B)
G) D) and E)

Question 12

Purchasing products for resale or acting as an agent for supply of a product would be an example of __________ function.

Accepted Answer

A)   a logistical
B)   a facilitating
C)   a risk-taking
D)   a transactional
E)   an assortingF) D) and E)
G) A) and C)

Question 13

Another name for order cycle time is

Accepted Answer

A)   physical distribution sequence.
B)   total logistics cycle.
C)   replenishment time.
D)   logistical support time.
E)   billing cycle.F) A) and C)
G) B) and C)

Question 14

Walmart is a channel captain because of its strong image,number of outlets,and purchasing volume.The source of Walmart's power is its

Accepted Answer

A)   financial ability to reward other members.
B)   expertise.
C)   identification with a particular channel member.
D)   legitimate rights through contracts.
E)   political connections.F) B) and D)
G) A) and B)

Question 15

An important feature of supply chain management is its application of __________ that allows companies to share and operate systems for order processing,transportation scheduling,and inventory and facility management.

Accepted Answer

A)   wholesaler cooperatives
B)   mathematical and statistical models
C)   sophisticated information technology
D)   continuous inventory management
E)   standardized distribution protocolsF) D) and E)
G) A) and E)

Question 16

A small electronics company has begun production of a small line of high-quality,professional studio-model components targeted at audiophiles who shop at thousands of specialty stores across the United States.How should the small electronics company best distribute its new products?

Accepted Answer

A)   use its established indirect marketing channel
B)   distribute directly to mass market consumers
C)   distribute through agents that sell to specialty electronics stores that will feature the new line
D)   sell directly to specialty electronics stores that will feature the new line
E)   establish its own chain of electronics retail storesF) A) and B)
G) B) and E)

Question 17

In the context of a supply chain,customer service refers to

Accepted Answer

A)   adhering to the belief that the customer is always right.
B)   satisfying the customers' needs no matter what the price.
C)   accepting full liability if a product fails to meet a customer's expectations.
D)   the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience.
E)   the ability of retailers to satisfy users in terms of product, price, promotion, and place.F) C) and E)
G) C) and D)

Question 18

When Hunter went to the hardware store looking for gloves to wear while refinishing a table,he bought one pair because that was all he needed.But when the hardware store purchased the gloves,it purchased a case containing 100 pairs of identical gloves.Which logistical function did the hardware store perform for Hunter and its other customers?

Accepted Answer

A)   marketing
B)   buying
C)   sorting
D)   assorting
E)   risk-takingF) B) and C)
G) C) and D)

Question 19

MachineTools.com sells grinders,boring mills,and engine lathes.Its website lists products from over 700 machinery manufacturers; 2,500 distributors of new equipment; and 650 dealers of used inventory for sale.MachineTools.com relies on a well-established channel of manufacturers,distributors,and machinery dealers to provide the merchandise that is sold through this

Accepted Answer

A)   electronic government channel.
B)   virtual marketing channel.
C)   World Wide Web network.
D)   mediated channel.
E)   Internet marketing channel.F) B) and E)
G) A) and B)

Question 20

Supply chain managers balance total logistics cost factors against customer service factors.Customer service factors include

Accepted Answer

A)   reliability, flexibility, consistency, and dependability.
B)   time, dependability, communication, and convenience.
C)   consistency, responsiveness, durability, and communication.
D)   time, assurance, responsiveness, and dependability.
E)   convenience, flexibility, time, and value.F) B) and C)
G) C) and D)

Exam 12: Managing Marketing Channels and Supply Chains

Correct Answer
verified

Which is the most common form of distribution intensity used today?

Correct Answer
verified

A small electronics company has begun production of a small line of high-quality,professional studio-model components targeted at audiophiles who shop at thousands of specialty stores across the United States.How should the small electronics company best distribute its new products?

Correct Answer
verified

Walmart is a channel captain because of its strong image,number of outlets,and purchasing volume.The source of Walmart's power is its

Correct Answer
verified

Another name for order cycle time is

Correct Answer
verified

A contractual vertical marketing system is an arrangement whereby

Correct Answer
verified

Assembling and protecting products at a convenient location to offer better customer service is an example of a __________ function.

Correct Answer
verified

Purchasing products for resale or acting as an agent for supply of a product would be an example of __________ function.

Correct Answer
verified

A snack vending machine located in a university building creates both __________ utility.

Correct Answer
verified

Correct Answer
verified

Strategic channel alliance refers to

Correct Answer
verified

Amazon uses supply chain and logistics management to

Correct Answer
verified

An important feature of supply chain management is its application of __________ that allows companies to share and operate systems for order processing,transportation scheduling,and inventory and facility management.

Correct Answer
verified

Conflict that occurs between two different levels in a marketing channel is referred to as

Correct Answer
verified

Correct Answer
verified

In the context of a supply chain,customer service refers to

Correct Answer
verified

The three basic functions intermediaries perform are

Correct Answer
verified

Supply chain managers balance total logistics cost factors against customer service factors.Customer service factors include

Correct Answer
verified

What is the first step in choosing the right supply chain?

Correct Answer
verified

Procter & Gamble can obtain cooperation from supermarkets in terms of displaying,promoting,and pricing its products,given its broad assortment of brand-name products.Which type of vertical marketing system does Procter & Gamble represent?

Correct Answer
verified

Exam 12: Managing Marketing Channels and Supply Chains

Correct AnswerverifiedShow Answer

Which is the most common form of distribution intensity used today?

Correct AnswerverifiedShow Answer

A small electronics company has begun production of a small line of high-quality,professional studio-model components targeted at audiophiles who shop at thousands of specialty stores across the United States.How should the small electronics company best distribute its new products?

Correct AnswerverifiedShow Answer

Walmart is a channel captain because of its strong image,number of outlets,and purchasing volume.The source of Walmart's power is its

Correct AnswerverifiedShow Answer

Another name for order cycle time is

Correct AnswerverifiedShow Answer

A contractual vertical marketing system is an arrangement whereby

Correct AnswerverifiedShow Answer

Assembling and protecting products at a convenient location to offer better customer service is an example of a __________ function.

Correct AnswerverifiedShow Answer

Purchasing products for resale or acting as an agent for supply of a product would be an example of __________ function.

Correct AnswerverifiedShow Answer

A snack vending machine located in a university building creates both __________ utility.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Strategic channel alliance refers to

Correct AnswerverifiedShow Answer

Amazon uses supply chain and logistics management to

Correct AnswerverifiedShow Answer

An important feature of supply chain management is its application of __________ that allows companies to share and operate systems for order processing,transportation scheduling,and inventory and facility management.

Correct AnswerverifiedShow Answer

Conflict that occurs between two different levels in a marketing channel is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In the context of a supply chain,customer service refers to

Correct AnswerverifiedShow Answer

The three basic functions intermediaries perform are

Correct AnswerverifiedShow Answer

Supply chain managers balance total logistics cost factors against customer service factors.Customer service factors include

Correct AnswerverifiedShow Answer

What is the first step in choosing the right supply chain?

Correct AnswerverifiedShow Answer

Procter & Gamble can obtain cooperation from supermarkets in terms of displaying,promoting,and pricing its products,given its broad assortment of brand-name products.Which type of vertical marketing system does Procter & Gamble represent?

Correct AnswerverifiedShow Answer

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