Question 1

In terms of promotion, which of the following types of goods stress product differentiation from competitors?

Accepted Answer

A)  shopping product
B)  convenience products
C)  specialty products
D)  unsought products
E)  servicesF) None of the above
G) A) and E)

Question 2

A general review of the marketing strategy, product assessment, economic analysis, and legal examinations would all take place during which stage of the new-product process?

Accepted Answer

A)  business analysis
B)  screening and evaluation
C)  new-product strategy development
D)  development
E)  These processes are ongoing and are addressed at every stage except new-product strategy development.F) B) and C)
G) C) and E)

Question 3

The stage of the new-product process that involves developing a pool of concepts to serve as candidates for new-products is referred to as __________.

Accepted Answer

A)  idea generation
B)  product development
C)  innovation assessment
D)  screening and evaluation
E)  new-product strategy developmentF) B) and E)
G) A) and E)

Question 4

LG Electronics recently introduced the Fridge-TV.This is an example of which type of innovation?

Accepted Answer

A)  distinct innovation
B)  continuous innovation
C)  discontinuous innovation
D)  dynamically continuous innovation
E)  dramatically continuous innovationF) B) and D)
G) A) and D)

Question 5

Services refer to

Accepted Answer

A)  tangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
B)  intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
C)  activities provided to complement a tangible good-such as technical support for a computer.
D)  any activity required for the production of a good that cannot be completed "in-house" and must be outsourced to another firm.
E)  the human (non-mechanical)  component (the workforce)  that is part of the manufacturing process.F) A) and B)
G) A) and E)

Question 6

Business products are also referred to as __________ products.

Accepted Answer

A)  manufacturing
B)  industrial
C)  business services
D)  support
E)  maintenanceF) B) and D)
G) A) and B)

Question 7

Customer experience management (CEM)  refers to

Accepted Answer

A)  training sales representatives on the finer points of product usage.
B)  educating the general public on the proper usage of a new product.
C)  educating a select population of consumers to serve as opinion leaders and unofficial "teachers " to their peer groups, for new products.
D)  training sales representatives how to counteract customer skepticism.
E)  managing the entire customer experience within the firm.F) All of the above
G) B) and E)

Question 8

The test market in the U.S.that most closely matches the average U.S.demographics in the 2000 Census is

Accepted Answer

A)  New York City, NY.
B)  San Francisco, CA.
C)  Wichita Falls, TX.
D)  Pittsfield, MA.
E)  Orlando, FL.F) C) and D)
G) A) and B)

Question 9

The American Red Cross uses marketing to improve communications to better serve those in need.As a service, it can be classified as being delivered by

Accepted Answer

A)  a nonprofit organization.
B)  only people.
C)  only equipment.
D)  a business firm.
E)  a governmental agency.F) B) and C)
G) B) and D)

Question 10

Simulated test markets (STMs)  are often run in shopping malls, where consumers are asked to identify

Accepted Answer

A)  how much a person is willing to pay for an unfamiliar item.
B)  the most frequently asked questions in order to tailor future advertising campaigns.
C)  how often they are likely to shop in that particular location.
D)  identify differences between what the consumer says and what they actually do.
E)  identify who uses the product class being tested.F) B) and C)
G) A) and E)

Question 11

Parallel development is the responsibility of __________.

Accepted Answer

A)  cross-functional teams
B)  the marketing department
C)  research and development
D)  manufacturing and distribution
E)  upper managementF) B) and C)
G) A) and E)

Question 12

Which of the following is the best example of a nondurable good?

Accepted Answer

A)  automobile
B)  health care
C)  hair cut
D)  gasoline
E)  lawn careF) B) and D)
G) A) and B)

Question 13

Feature bloat is

Accepted Answer

A)  an over-exaggeration of a product's performance capabilities.
B)  the over-charging in price for a minor or cost-free product enhancement.
C)  the excessive difference in price for the same product sold in two different types of retail establishments.
D)  an excessive number of product features whose sheer number inadvertently causes consumer distress.
E)  the increase in size of lettering and logos to accommodate the visual changes as Baby Boomers age.F) C) and D)
G) C) and E)

Question 14

During a recent shopping trip to the local Target store, Pat noticed several things.First, she noticed that the store offered a tremendous variety of products, including toys, pet foods, clothing for men, women, and children, health and beauty aids, small household appliances, automotive products, and more.Further, Pat noticed Target offered an array of different products within each product grouping.Each product grouping at Target is an example of a(n)  __________; all of the product groups together constitute Target's __________.

Accepted Answer

A)  product tangibility; product unit
B)  product mix; product unit
C)  product line; product mix
D)  product unit; product tangibility
E)  product mix; product lineF) A) and E)
G) A) and C)

Question 15

LG Electronics Inc.has entered into an agreement with Google to offer phones with Google software installed on them.This is an example of which type of innovation?

Accepted Answer

A)  continuous innovation
B)  discontinuous innovation
C)  dynamically continuous innovation
D)  symbiotic innovation
E)  simultaneous innovationF) A) and D)
G) A) and C)

Question 16

The stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as __________.

Accepted Answer

A)  forecasting
B)  product purging
C)  idea generation
D)  business analysis
E)  screening and evaluationF) C) and D)
G) A) and E)

Question 17

Legal counsel for patent information for a firm's research department would most likely be classified as which type of product?

Accepted Answer

A)  ancillary equipment
B)  convenience product
C)  specialty services
D)  accessory personnel
E)  industrial servicesF) B) and C)
G) C) and D)

Question 18

FIGURE 10-4 
-According to Figure10-4 above, column "B" represents a

Accepted Answer

A)  continuous innovation.
B)  discontinuous innovation.
C)  dynamically continuous innovation.
D)  spontaneous innovation.
E)  simultaneous innovation.F) C) and E)
G) A) and C)

Question 19

A product that has tangible attributes that a consumer's five senses can perceive is referred to as ___________.

Accepted Answer

A)  a service
B)  a product concept
C)  a good
D)  a stock item
E)  an artifactF) A) and B)
G) A) and C)

Question 20

Business products refer to

Accepted Answer

A)  products that organizations buy that assist in providing other products for resale.
B)  paper products and office supplies necessary for the day-to-day operations of a business.
C)  ancillary services such as legal, accounting, and other consulting services necessary for the operation of a business, that cannot be achieved in-house.
D)  products that are sold exclusively to businesses and services rather than to ultimate consumers.
E)  product prototypes used to attract buyers for large ticket items that won't actually be constructed until a sale has been made.F) A) and E)
G) B) and E)

Exam 10: Developing New Products and Services

The test market in the U.S.that most closely matches the average U.S.demographics in the 2000 Census is

Correct Answer
verified

Customer experience management (CEM) refers to

Correct Answer
verified

The stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as __________.

Correct Answer
verified

LG Electronics Inc.has entered into an agreement with Google to offer phones with Google software installed on them.This is an example of which type of innovation?

Correct Answer
verified

Feature bloat is

Correct Answer
verified

Business products are also referred to as __________ products.

Correct Answer
verified

The American Red Cross uses marketing to improve communications to better serve those in need.As a service, it can be classified as being delivered by

Correct Answer
verified

Correct Answer
verified

Legal counsel for patent information for a firm's research department would most likely be classified as which type of product?

Correct Answer
verified

In terms of promotion, which of the following types of goods stress product differentiation from competitors?

Correct Answer
verified

Parallel development is the responsibility of __________.

Correct Answer
verified

A product that has tangible attributes that a consumer's five senses can perceive is referred to as ___________.

Correct Answer
verified

Which of the following is the best example of a nondurable good?

Correct Answer
verified

The stage of the new-product process that involves developing a pool of concepts to serve as candidates for new-products is referred to as __________.

Correct Answer
verified

Simulated test markets (STMs) are often run in shopping malls, where consumers are asked to identify

Correct Answer
verified

Services refer to

Correct Answer
verified

A general review of the marketing strategy, product assessment, economic analysis, and legal examinations would all take place during which stage of the new-product process?

Correct Answer
verified

LG Electronics recently introduced the Fridge-TV.This is an example of which type of innovation?

Correct Answer
verified

FIGURE 10-4 -According to Figure10-4 above, column "B" represents a

Correct Answer
verified

Business products refer to

Correct Answer
verified

Exam 10: Developing New Products and Services

The test market in the U.S.that most closely matches the average U.S.demographics in the 2000 Census is

Correct AnswerverifiedShow Answer

Customer experience management (CEM) refers to

Correct AnswerverifiedShow Answer

The stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as __________.

Correct AnswerverifiedShow Answer

LG Electronics Inc.has entered into an agreement with Google to offer phones with Google software installed on them.This is an example of which type of innovation?

Correct AnswerverifiedShow Answer

Feature bloat is

Correct AnswerverifiedShow Answer

Business products are also referred to as __________ products.

Correct AnswerverifiedShow Answer

The American Red Cross uses marketing to improve communications to better serve those in need.As a service, it can be classified as being delivered by

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Legal counsel for patent information for a firm's research department would most likely be classified as which type of product?

Correct AnswerverifiedShow Answer

In terms of promotion, which of the following types of goods stress product differentiation from competitors?

Correct AnswerverifiedShow Answer

Parallel development is the responsibility of __________.

Correct AnswerverifiedShow Answer

A product that has tangible attributes that a consumer's five senses can perceive is referred to as ___________.

Correct AnswerverifiedShow Answer

Which of the following is the best example of a nondurable good?

Correct AnswerverifiedShow Answer

The stage of the new-product process that involves developing a pool of concepts to serve as candidates for new-products is referred to as __________.

Correct AnswerverifiedShow Answer

Simulated test markets (STMs) are often run in shopping malls, where consumers are asked to identify

Correct AnswerverifiedShow Answer

Services refer to

Correct AnswerverifiedShow Answer

A general review of the marketing strategy, product assessment, economic analysis, and legal examinations would all take place during which stage of the new-product process?

Correct AnswerverifiedShow Answer

LG Electronics recently introduced the Fridge-TV.This is an example of which type of innovation?

Correct AnswerverifiedShow Answer

FIGURE 10-4 -According to Figure10-4 above, column "B" represents a

Correct AnswerverifiedShow Answer

Business products refer to

Correct AnswerverifiedShow Answer

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