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Exam 10: Developing New Products and Services

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Question 131

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Which of the following best illustrates the concept of derived demand?

A) The number of retail stores in a downtown area decreases as demand for retail goods increases.
B) An increase in the number of new, single-family homes results from a spurt in the gross national product.
C) The heat wave results in an increased demand for air conditioners.
D) Container manufacturers experience an increase in sales because more HDTVs from Japan and South Korea are being sold in the U.S. and must be transported by ship in containers.
E) Honda reducing its car prices causes GM to do the same.

F) None of the above
G) D) and E)

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Question 132

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Among business products,supplies usually consist of

A) items as pens, batteries, and light bulbs.
B) buildings and fixed equipment.
C) items used in the manufacturing process and become part of the final product.
D) tools and office equipment.
E) raw materials and component parts.

F) D) and E)
G) B) and E)

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Question 133

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Figure 10-3 -Figure 10-3 above represents the seven stages of the new-product development process.Stage 4 is the __________ stage.

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as __________.

Vermont Teddy Bear Company sells handmade Teddy bears designed to be given as gifts for almost every occasion imaginable.The Love Bandit Bear is designed for people to give to each other on Valentine's Day.The unique identification number that the Vermont Teddy Bear Company uses to distinguish this Teddy bear from the others in its product line for ordering and inventory purposes is called a(n)

of the six ORGANIZATION-RELATED problems that can cause new-product failures is __________.

product mix refers to

Heavy-duty Rayovac flashlights are sold throughout the United States.However,Philips manufactures the bulbs used in Rayovac flashlights.The quantity of bulbs Philips makes is related to how many flashlights Rayovac sells.This is an example of

Among consumer products,advertising and wide distribution are especially important for

respect to promotion,which of the following strategies would most likely be used for unsought products?

Goods can be divided into __________ goods and __________ goods.

Introducing new-products sequentially into geographic areas of the U.S.to allow production levels and marketing activities to build up gradually to minimize the risk of new-product failure is referred to as

an organization's perspective regarding its new products and innovations,which of the following new-product strategies has the highest level of risk?

Market testing refers to

New-product strategy development calls for INGenius Co.to develop a battery recycler for the business market.Which is the most likely stage of the new-product process in which manufacturing issues regarding the new product become an especially important element?

Business products are also referred to as __________ products.

tool available for services when dealing with capacity management is to use __________ to charge different prices during different times of the day or the week to balance supply and demand.

Business analysis refers to the stage of the new product process

a small retail chain hires an accountant to do its income taxes,the retail chain would have purchased a(n) __________ kind of business product.

Figure 10-2 -According to Figure 10-2 above,column "A" represents a