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Exam 7: Understanding and Reaching Global Consumers and Markets

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Question 1

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law,amended by the International Anti-Dumping and Fair Competition Act,makes it a crime for U.S.corporations to bribe an official of a foreign government or political party to obtain or retain business in a foreign country,is referred to as the

A) International Law for Egalitarian Ethics Act.
B) International Fair Practices Act.
C) Law of International Equity Act.
D) International Law of Ethical Business Practices Act.
E) Foreign Corrupt Practices Act.

F) A) and E)
G) B) and E)

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Question 2

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Figure 7-6 -Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"B" refers to which type of strategy?

A) product extension strategy
B) communication adaptation strategy
C) product adaptation strategy
D) dual adaptation strategy
E) product invention strategy

F) A) and B)
G) D) and E)

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Question 3

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Italian shoe industry has become a world leader because of intense domestic competition among firms such as Bruno Magli and Rossimoda.According to Michael Porter's theory about national competitive advantage,Italy's success in the shoe industry is due in part to its

Japanese manufacture tractors for rice paddies.They are smaller than most U.S.tractors and perfect for a weekend farmer who wants to tend to a small garden.The tractors are not sold in the United States through any authorized channels,yet they are available in the United States at prices below the manufacturer's suggested retail price.What is the term for how these tractors are being sold?

U.S.Rice Millers' Association claims that if the Japanese rice market were opened to imports by lowering __________,lower prices would save Japanese consumers $6 billion annually and the United States would gain a large share of the Japanese rice market.

Which form of entry into a foreign market requires the greatest commitment?

political and regulatory climate for marketing in a country or region of the world means not only identifying the current climate but also determining how

Which of the following is an advantage inherent in the use of licensing?

Figure 7-5 -According to Figure 7-5 above,point "D" would most likely be __________.

firms originate,produce,and market their products and services worldwide,it is referred to as __________.

Almost all countries have some division of social class.The determining factor for the assignment to one of these classes may differ from country to country.For example,in the United States,the primary determining factor is occupation; in India,it is birthright; in China,it is geographical region and education; and in Singapore,it is income.These differences are best explained in terms of a country's

Which of the following statements about the emergence of a networked global marketspace is most accurate?

government tax on goods or services entering a country is referred to as a

Standards for registration and certification of a manufacturer's quality management and quality assurance system are referred to as__________ standards.

Which of the following statements best describes the relationship between the imports into the United States and the exports from the United States during the last 30 years?

Figure 7-5 -According to Figure 7-5 above,point "C" would most likely be __________.

Michael Porter has identified four key elements in a nation's competitive advantage: __________; demand conditions; related and supporting industries; and company strategy,structure and rivalry.

in Japan sells tempura crispy strips.In northern England,it stresses gravy and potatoes.In Thailand,it offers fresh rice.In Holland instead of potatoes,KFC offers customers a potato and onion croquette.In France,KFC sells pastries alongside its chicken.These examples illustrate that KFC exhibits an understanding of and appreciation for the __________ of other societies.

market entry option allows a company to make the least number of changes in terms of its product,its organization,and even its corporate goals?

Lever Europe,a division of Unilever,markets its Snuggle fabric softener in the United States.But in 10 European countries,it uses seven brand names,including Kuschelweich in German,Coccolino in Italy,and Mimosin in France.These products also have different packages,different advertising programs,and occasionally different formulas.From this information,we can assume that Lever Europe is a(n) __________ firm.