Question 1

term marketing strategy is used to address both the __________ and the __________.

Accepted Answer

A)   product groupings; target market
B)   target market; marketing program
C)   subjective; objective
D)   revenues generated; market share achieved
E)   feasibility; time required to implementF) A) and E)
G) A) and D)

Question 2

Figure 2-5
-According to Figure 2-5 above,which two marketing strategies would be used if a firm were not willing to find new markets.

Accepted Answer

A)   product development and market penetration
B)   product development and diversification
C)   market development and product development
D)   market development and market penetration
E)   market development and diversificationF) C) and D)
G) B) and D)

Question 3

Figure 2-5
-Quadrant "C" in Figure 2-5 above represents the marketing strategy of __________.

Accepted Answer

A)   product development
B)   market penetration
C)   market development
D)   product penetration
E)   diversificationF) A) and D)
G) A) and C)

Question 4

is a cross-functional team and how is it used?

Accepted Answer

When developing marketing programs for n...

Question 5

2003,Kodak's traditional film sales were an $8 billion dollar "cash cow." In 2009,the revenue generated dropped below $500 million.By 2012,film sales will almost evaporate.Kodak's film SBU became a "dog" primarily due to

Accepted Answer

A)   an exponential increase in the price of silver, which is necessary for the production of film.
B)   the loss of patent protection.
C)   too much revenue shifted from this SBU to the more profitable ink-jet printer SBU.
D)   the use of traditional film cameras was only a fad.
E)   the advent of the popularity of digital photography.F) A) and C)
G) A) and E)

Question 6

1 in the planning phase of the strategic marketing process consists of

Accepted Answer

A)   business portfolio analysis.
B)   market-product focus and goal setting.
C)   the marketing program.
D)   the situation (SWOT)  analysis.
E)   diversification analysis.F) A) and E)
G) C) and E)

Question 7

Complaints about Microsoft's Xbox video game consoles began immediately after its introduction.These complaints ranged from missing parts to incorrect programming.Microsoft should have should adopted a(n) __________ goal.

Accepted Answer

A)   profit
B)   sales revenue
C)   customer satisfaction
D)   quality
E)   employee welfareF) C) and D)
G) D) and E)

Question 8

Which phase of the strategic marketing process does a firm obtain resources,design the marketing organization,develop schedules,and execute the marketing program?

Accepted Answer

A)   planning phase
B)   implementation phase
C)   evaluation phase
D)   strategic phase
E)   tactics phaseF) A) and C)
G) A) and B)

Question 9

Hasbro is a $4 billion toy company that prides itself on donating to organizations that help children,since they and their parents comprise the target market for its business.This is an example of a(n)

Accepted Answer

A)   unit sales goal.
B)   market share goal.
C)   sales revenue goal.
D)   customer satisfaction goal.
E)   social responsibility goal.F) A) and B)
G) B) and D)

Question 10

Figure 2-1
-Figure 2-1 above,"E" represents

Accepted Answer

A)   board of directors.
B)   corporate level.
C)   departments.
D)   functional level.
E)   strategic business unit level.F) B) and C)
G) C) and D)

Question 11

planning gap refers to

Accepted Answer

A)   the difference between projected total costs and realized total revenues.
B)   the difference between projected total costs and net profits.
C)   the difference between marginal revenue and marginal cost.
D)   the percentage point difference between a firm and its next largest competitor in terms of market share.
E)   the difference between the projection of the path to reach a new goal and the projection of the path of the results of a plan already in place.F) A) and D)
G) B) and E)

Question 12

__________ is a nongovernmental organization that serves its customers but does not have profit as an organizational goal.

Accepted Answer

A)   business firm
B)   subchapter S corporation
C)   nonprofit agency
D)   nonprofit organization
E)   cooperativeF) B) and E)
G) A) and B)

Question 13

key role of the marketing department is to "look outward." This is accomplished by

Accepted Answer

A)   allocating financial resources across strategic business units.
B)   communicating the vision of the marketing department forcefully enough to be incorporated into the overall mission of the company.
C)   forming cross-functional teams to help solve the organization's marketing problems.
D)   implement new accounting methods passed by Congress.
E)   listening to customers, developing and producing offerings, and implementing marketing program activities.F) B) and C)
G) A) and E)

Question 14

with a low share of high-growth markets that may require large cash injections of cash just to maintain market share are referred to as __________.

Accepted Answer

A)   dogs
B)   cash cows
C)   question marks
D)   stars
E)   hedgehogsF) A) and B)
G) A) and C)

Question 15

BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Dogs" are located in which area of the BCG growth-share matrix?

Accepted Answer

A)   upper left quadrant
B)   upper right quadrant
C)   center quadrant
D)   lower right quadrant
E)   lower left quadrantF) A) and C)
G) A) and B)

Question 16

marketing strategy is the means by which a marketing goal is to be achieved.The two factors that usually characterize a marketing strategy are

Accepted Answer

A)   specific organizational goals and objectives.
B)   a detailed marketing plan and a marketing budget.
C)   marketing strategies and marketing tactics.
D)   a specified target market and a marketing program to reach it.
E)   marketing programs and marketing dashboards to evaluate them.F) None of the above
G) B) and E)

Question 17

Boston Consulting Group (BCG) business portfolio analysis requires an organization to locate the position for each of its strategic business units (SBUs) on a growth-share matrix.The horizontal axis of this matrix indicates

Accepted Answer

A)   the annual rate of growth of the SBU's industry.
B)   the relative dollar ($)  market share of the largest competitor.
C)   the annual rate of growth of the firm's largest competitor.
D)   the relative unit (#)  market share of the smallest competitor.
E)   the annual rate of growth of the firm itself.F) A) and B)
G) B) and C)

Question 18

Figure 2-5
-Consider Figure 2-5 above.A small family owns gelato business in the town's favorite place where parents and children stop on their way home from work to relax or school to play.However,the business owner is barely making ends meet.He is beginning to think that he will not be able to support his family if things don't improve,but he doesn't want to give up his store.Instead,he experiments by selling handmade flies on the Internet for professional sports fishermen.This is an example of a __________ strategy that would be found in quadrant __________.

Accepted Answer

A)   market penetration; "A"
B)   product development; "B"
C)   market development; "C"
D)   product-market expansion; "D"
E)   diversification; "D"F) C) and E)
G) B) and E)

Question 19

functional level in an organization is where

Accepted Answer

A)   groups of specialists actually create value for the organization.
B)   employees perform assigned tasks without actually having input into the decision making process.
C)   all financial outlays are made.
D)   all company hiring and firing occurs.
E)   the marketing department makes all decisions regarding which product benefits will be promoted during a promotional campaign.F) A) and E)
G) B) and E)

Question 20

with a low share of slow-growth markets that may generate enough cash to sustain themselves but do not hold the promise of ever becoming real winners for the organization are referred to as __________.

Accepted Answer

A)   dogs
B)   cash cows
C)   stars
D)   question marks
E)   hedgehogsF) B) and E)
G) A) and E)

Exam 2: Developing Successful Organizational and Marketing Strategies

planning gap refers to

Correct Answer
verified

with a low share of high-growth markets that may require large cash injections of cash just to maintain market share are referred to as __________.

Correct Answer
verified

functional level in an organization is where

Correct Answer
verified

with a low share of slow-growth markets that may generate enough cash to sustain themselves but do not hold the promise of ever becoming real winners for the organization are referred to as __________.

Correct Answer
verified

is a cross-functional team and how is it used?

Correct Answer
verified
When developing marketing programs for n...
View Answer

marketing strategy is the means by which a marketing goal is to be achieved.The two factors that usually characterize a marketing strategy are

Correct Answer
verified

key role of the marketing department is to "look outward." This is accomplished by

Correct Answer
verified

Complaints about Microsoft's Xbox video game consoles began immediately after its introduction.These complaints ranged from missing parts to incorrect programming.Microsoft should have should adopted a(n) __________ goal.

Correct Answer
verified

Figure 2-5 -Quadrant "C" in Figure 2-5 above represents the marketing strategy of __________.

Correct Answer
verified

BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Dogs" are located in which area of the BCG growth-share matrix?

Correct Answer
verified

Correct Answer
verified

__________ is a nongovernmental organization that serves its customers but does not have profit as an organizational goal.

Correct Answer
verified

Which phase of the strategic marketing process does a firm obtain resources,design the marketing organization,develop schedules,and execute the marketing program?

Correct Answer
verified

1 in the planning phase of the strategic marketing process consists of

Correct Answer
verified

Figure 2-1 -Figure 2-1 above,"E" represents

Correct Answer
verified

2003,Kodak's traditional film sales were an $8 billion dollar "cash cow." In 2009,the revenue generated dropped below $500 million.By 2012,film sales will almost evaporate.Kodak's film SBU became a "dog" primarily due to

Correct Answer
verified

term marketing strategy is used to address both the and the .

Correct Answer
verified

Boston Consulting Group (BCG) business portfolio analysis requires an organization to locate the position for each of its strategic business units (SBUs) on a growth-share matrix.The horizontal axis of this matrix indicates

Correct Answer
verified

Figure 2-5 -According to Figure 2-5 above,which two marketing strategies would be used if a firm were not willing to find new markets.

Correct Answer
verified

Hasbro is a $4 billion toy company that prides itself on donating to organizations that help children,since they and their parents comprise the target market for its business.This is an example of a(n)

Correct Answer
verified

Exam 2: Developing Successful Organizational and Marketing Strategies

planning gap refers to

Correct AnswerverifiedShow Answer

with a low share of high-growth markets that may require large cash injections of cash just to maintain market share are referred to as __________.

Correct AnswerverifiedShow Answer

functional level in an organization is where

Correct AnswerverifiedShow Answer

with a low share of slow-growth markets that may generate enough cash to sustain themselves but do not hold the promise of ever becoming real winners for the organization are referred to as __________.

Correct AnswerverifiedShow Answer

is a cross-functional team and how is it used?

Correct AnswerverifiedWhen developing marketing programs for n...View AnswerShow Answer

marketing strategy is the means by which a marketing goal is to be achieved.The two factors that usually characterize a marketing strategy are

Correct AnswerverifiedShow Answer

key role of the marketing department is to "look outward." This is accomplished by

Correct AnswerverifiedShow Answer

Complaints about Microsoft's Xbox video game consoles began immediately after its introduction.These complaints ranged from missing parts to incorrect programming.Microsoft should have should adopted a(n) __________ goal.

Correct AnswerverifiedShow Answer

Figure 2-5 -Quadrant "C" in Figure 2-5 above represents the marketing strategy of __________.

Correct AnswerverifiedShow Answer

BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Dogs" are located in which area of the BCG growth-share matrix?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

__________ is a nongovernmental organization that serves its customers but does not have profit as an organizational goal.

Correct AnswerverifiedShow Answer

Which phase of the strategic marketing process does a firm obtain resources,design the marketing organization,develop schedules,and execute the marketing program?

Correct AnswerverifiedShow Answer

1 in the planning phase of the strategic marketing process consists of

Correct AnswerverifiedShow Answer

Figure 2-1 -Figure 2-1 above,"E" represents

Correct AnswerverifiedShow Answer

2003,Kodak's traditional film sales were an $8 billion dollar "cash cow." In 2009,the revenue generated dropped below $500 million.By 2012,film sales will almost evaporate.Kodak's film SBU became a "dog" primarily due to

Correct AnswerverifiedShow Answer

term marketing strategy is used to address both the __________ and the __________.

Correct AnswerverifiedShow Answer

Boston Consulting Group (BCG) business portfolio analysis requires an organization to locate the position for each of its strategic business units (SBUs) on a growth-share matrix.The horizontal axis of this matrix indicates

Correct AnswerverifiedShow Answer

Figure 2-5 -According to Figure 2-5 above,which two marketing strategies would be used if a firm were not willing to find new markets.

Correct AnswerverifiedShow Answer

Hasbro is a $4 billion toy company that prides itself on donating to organizations that help children,since they and their parents comprise the target market for its business.This is an example of a(n)

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
When developing marketing programs for n...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

term marketing strategy is used to address both the and the .

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified