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Salemi Industries launched Cell Zone unsuccessfully in 2005 because it did not understand the market demand for its new product.This is an example of


A) vision statement evaluation.
B) assessing internal strengths.
C) environmental scanning.
D) mission statement evaluation.

E) C) and D)
F) All of the above

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In the SWOT framework,________ are the same for all firms in the same competitive environment.


A) strengths and weaknesses
B) strengths and opportunities
C) weaknesses and threats
D) opportunities and threats

E) C) and D)
F) B) and D)

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Apple uses its ________ power to pay no more than 2 percent of its sales a square foot in rent.


A) supplier
B) competitor
C) buyer
D) restraining

E) A) and B)
F) B) and D)

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In the general environment,many relationships exist among the various elements.General environmental trends can have positive and negative impacts on various industries.For example,the aging population might have a ________ impact on the health care industry and a ________ impact on the baby product industry.These are called ________ impacts.


A) negative; positive; demographic
B) positive; negative; technological
C) negative; positive; sociocultural
D) positive; negative; demographic

E) A) and B)
F) A) and C)

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SWOT analysis raises awareness about the role of strategy in creating a match between the environmental conditions and ________ of the firm.


A) internal opportunities and threats
B) internal strengths and weaknesses
C) internal strengths and opportunities
D) internal weaknesses and opportunities

E) A) and B)
F) None of the above

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Which of the following would be considered part of the general environment of a firm?


A) decreased entry barriers
B) higher unemployment rates
C) increased bargaining power of the firm's suppliers
D) increased competitive intensity

E) A) and D)
F) None of the above

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New communication technology can impact seemingly unrelated industries such as the airline industry.This would be an example of a


A) threat of entry.
B) backward integration.
C) threat of substitute products.
D) forward integration.

E) B) and D)
F) C) and D)

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Using the five-forces model,explain a potential reason why Alaska Airlines purchased Virgin America in December 2016.

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Heightened concern with fitness might be a threat to some companies and an opportunity to others.In the SWOT framework,these are ________ environmental factors.


A) internal
B) external
C) both internal and external
D) not relevant external

E) A) and B)
F) None of the above

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The tenure of Ms.Marchionni as CEO of Lands' End was largely a result of her efforts to re-invent the apparel brand,


A) resulting in an alignment with the company culture.
B) resulting in an alignment with the customer base interests.
C) resulting in conflicts with the customer base and the corporate culture.
D) resulting in an alignment with the wholesome style brand of the company.

E) All of the above
F) None of the above

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The bargaining power of suppliers is enhanced under which following market condition?


A) no threat of forward integration
B) low differentiation of the supplier products
C) greater availability of substitute products
D) dominance by a few suppliers

E) A) and D)
F) B) and C)

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Scenario analysis draws on a range of disciplines and interests.It is a more ________ approach to forecasting.


A) basic
B) fundamental
C) in-depth
D) superficial

E) A) and B)
F) B) and D)

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Which of the following would not lead a manager to believe that an ethical concern exists?


A) Have I done anything that coerced somebody to share this information?
B) Have I done something to circumvent a system intended to secure or protect information?
C) Is the contemplated technique for gathering information relevant?
D) Have I misled anybody in order to gain access?

E) A) and B)
F) A) and D)

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C

Which of the following websites is not an example of one used routinely for corporate competitive intelligence gathering?


A) Slideshare
B) Quora
C) Duolingo
D) YouTube

E) B) and D)
F) A) and C)

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Which one of the following statements is an example of how to improve perceptual acuity?


A) A CEO meets with other CEOs of non-competing companies to examine the world from multiple perspectives and then shares the results with his own management team.
B) A CEO meets with the company management team regularly to analyze current world events and their potential impact on the company.
C) A CEO meets with direct competitors to analyze current industry trends. The CEOs share their conclusions with their respective companies.
D) Outsiders are brought in to the board meeting to critique the company strategy, which considers the new information in its potential revamping of the strategy.

E) None of the above
F) C) and D)

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Which of the following statements about strategic groups is false?


A) Two assumptions are made: (1) no two firms are totally different, and (2) no two firms are exactly the same.
B) Strategic groupings are of little help to a firm in assessing mobility barriers that protect a group from attacks by other groups.
C) Strategic groups help chart the future directions of firm strategies.
D) Strategic groups are helpful in thinking through the implications of each industry trend for the group as a whole.

E) A) and C)
F) A) and B)

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Larger numbers of women entering the work force since the early 1970s is an example of


A) demographic changes.
B) political and legal environmental changes.
C) sociocultural changes.
D) technological developments.

E) All of the above
F) A) and B)

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Why must successful managers recognize opportunities and threats in their company external environment?


A) If they miscalculate the market, opportunities will be lost.
B) If they misread the market, they are likely to become rich.
C) If they identify all of the environmental threats, they are guaranteed to acquire large market share.
D) If they identify all of the environmental opportunities, they are guaranteed to acquire large market share.

E) B) and C)
F) None of the above

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A

End users are not


A) the final consumers in a distribution channel.
B) the first customers in a distribution channel.
C) likely to have greater bargaining power because of the Internet.
D) usually the C in B2C.

E) B) and C)
F) A) and B)

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Classifying an industry into strategic groups involves judgment.If it is useful as an analytical tool,we must exercise caution in deciding what dimensions to use to map these firms.Dimensions include all of the following except


A) breadth of product and geographic scope.
B) price and quality.
C) degree of vertical integration.
D) management team.

E) A) and D)
F) None of the above

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D

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