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The free entry and exit of firms in a monopolistically competitive market guarantees that


A) both economic profits and economic losses can persist in the long run.
B) both economic profits and economic losses disappear in the long run.
C) economic profits, but not economic losses, can persist in the long run.
D) economic losses, but not economic profits, can persist in the long run.

E) A) and B)
F) None of the above

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Figure 16-13 Figure 16-13   -Refer to Figure 16-13. What is the first step in this industry's adjustment to long run equilibrium? -Refer to Figure 16-13. What is the first step in this industry's adjustment to long run equilibrium?

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A new Mexican restaurant opens in the city of Manchester. The residents are happy about this new restaurant because they are experiencing what externality?

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product-va...

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A monopolistically competitive firm


A) has the usual deadweight loss of monopoly pricing.
B) experiences a zero profit in a long-run equilibrium.
C) is said to have excess capacity.
D) All of the above are correct.

E) None of the above
F) B) and D)

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When a profit-maximizing firm in a monopolistically competitive market charges a price higher than marginal cost,


A) the firm must be earning a positive economic profit.
B) the firm may be incurring economic losses
C) there is a deadweight loss to society, but it is exactly offset by the benefit of excess capacity.
D) new firms will enter the market in the long run.

E) A) and C)
F) A) and B)

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If there are many firms participating in a market, the market is either


A) an oligopoly or monopolistically competitive.
B) perfectly competitive or monopolistically competitive.
C) an oligopoly or perfectly competitive.
D) an oligopoly or a cartel.

E) C) and D)
F) B) and D)

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Which of the following industries has the lowest concentration ratio?


A) breakfast cereal
B) electric lamp bulbs
C) household laundry equipment
D) cigarettes

E) B) and D)
F) B) and C)

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A profit-maximizing firm in a monopolistically competitive market is characterized by which of the following?


A) marginal cost exceeds marginal revenue
B) average revenue equals marginal cost
C) price exceeds marginal cost
D) All of the above are correct.

E) C) and D)
F) B) and C)

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Edward Chamberlin argued that brand names


A) hampered market efficiency.
B) were instrumental in enhancing market efficiency.
C) were useful in enhancing market efficiency when the government enforced the use of exclusive trademarks.
D) were likely to be more socially efficient when used in conjunction with advertising.

E) C) and D)
F) B) and C)

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Figure 16-2. The figure is drawn for a monopolistically competitive firm. Figure 16-2. The figure is drawn for a monopolistically competitive firm.   -Refer to Figure 16-2. If the average total cost is $30 at the profit­maximizing quantity, then the firm's maximum profit is A)  $64. B)  $96. C)  $144. D)  $480. -Refer to Figure 16-2. If the average total cost is $30 at the profit­maximizing quantity, then the firm's maximum profit is


A) $64.
B) $96.
C) $144.
D) $480.

E) None of the above
F) A) and B)

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Table 16-6 Beatrice's Birthday Cakes is one bakery among many in the market for birthday cakes. The following table presents cost and revenue data for birthday cakes at Beatrice's. Table 16-6 Beatrice's Birthday Cakes is one bakery among many in the market for birthday cakes. The following table presents cost and revenue data for birthday cakes at Beatrice's.   -Refer to Table 16-6. At the profit­maximizing quantity, what is Beatrice's total profit? A)  $43 B)  $89 C)  $101 D)  $144 -Refer to Table 16-6. At the profit­maximizing quantity, what is Beatrice's total profit?


A) $43
B) $89
C) $101
D) $144

E) B) and D)
F) All of the above

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Defenders of advertising argue that firms use advertising as a signal of quality, even if the advertising delivers little helpful information about the product.

A) True
B) False

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Piper consumes Ragu spaghetti sauce exclusively. She claims that there is a clear taste difference and that competing brands of spaghetti sauce leave an unsavory taste in her mouth. However, in a blind taste test, Piper is found to prefer generic store-brand spaghetti sauce to Ragu spaghetti sauce eight out of ten times. The results of Piper's taste test would reinforce claims by critics of brand names that


A) consumers are always willing to pay more for brand names.
B) brand names cause consumers to perceive differences that do not really exist.
C) brand names are always preferred to generics.
D) consumers are only willing to buy generics if they are less expensive.

E) A) and D)
F) C) and D)

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When a firm operates with excess capacity, it must be in a monopolistically competitive market.

A) True
B) False

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Table 16-1 The following table shows the percentage of output supplied by the top eight firms in four different industries. Table 16-1 The following table shows the percentage of output supplied by the top eight firms in four different industries.   -Refer to Table 16-1. Which industry has the lowest concentration ratio? A)  Industry A B)  Industry B C)  Industry C D)  Industry D -Refer to Table 16-1. Which industry has the lowest concentration ratio?


A) Industry A
B) Industry B
C) Industry C
D) Industry D

E) A) and D)
F) A) and C)

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Figure 16-14 Figure 16-14   -Refer to Figure 16-14. If this firm were operating in a perfectly competitive market, it would charge a price equal to point A)  I but in a monopolistically competitive market, the profit-maximizing price is C. B)  G but in a monopolistically competitive market, the profit-maximizing price is C. C)  C but in a monopolistically competitive market, the profit-maximizing price is G. D)  G but in a monopolistically competitive market, the profit-maximizing price is J. -Refer to Figure 16-14. If this firm were operating in a perfectly competitive market, it would charge a price equal to point


A) I but in a monopolistically competitive market, the profit-maximizing price is C.
B) G but in a monopolistically competitive market, the profit-maximizing price is C.
C) C but in a monopolistically competitive market, the profit-maximizing price is G.
D) G but in a monopolistically competitive market, the profit-maximizing price is J.

E) A) and B)
F) B) and C)

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What is meant by the term "excess capacity" as it relates to monopolistically competitive firms?

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Monopolistically competitive f...

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In monopolistically competitive markets, positive economic profits


A) suggest that some existing firms will exit the market.
B) suggest that new firms will enter the market.
C) are sustained through government-imposed barriers to entry.
D) are never possible.

E) A) and B)
F) A) and C)

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A firm maximizes its profit by producing output up to the point where marginal revenue equals marginal cost


A) only when the market is a monopoly.
B) only when the market is a monopoly or monopolistically competitive.
C) only when the market is monopolistically competitive or perfectly competitive.
D) when the market is perfectly competitive, monopolistically competitive, or monopolistic.

E) None of the above
F) B) and C)

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Excess capacity characterizes firms in monopolistically competitive markets, even in situations of long-run equilibrium.

A) True
B) False

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